About the Role

Aspire Care Clinic is a growing physician-led medical and cosmetic skin clinic with locations in Calgary and Airdrie.

We are seeking an experienced, results-driven Sales & Marketing Lead to help grow our cosmetic business, strengthen our medical referral network—particularly in Calgary—and oversee our marketing and social-media strategy.

This is not simply a social-media or content-creation position. We are looking for someone with proven sales and marketing experience who understands how to turn marketing activities, patient inquiries, events and existing patient relationships into measurable bookings and revenue.

The successful candidate will work closely with clinic leadership, our medical aestheticians, injectors and clinic coordinator.

Key ResponsibilitiesCosmetic Sales Growth

- Develop and implement strategies to increase cosmetic treatment and skincare sales at both locations
- Work with medical aestheticians and injectors to improve consultation conversion, rebooking and appropriate cross-selling
- Establish and monitor sales, rebooking and campaign goals
- Coach and motivate the cosmetic team to confidently educate patients and recommend appropriate treatments and products
- Develop patient reactivation and follow-up campaigns
- Identify opportunities within our existing patient base for appropriate treatments and services
- Monitor cosmetic sales performance by service, provider and location
- Identify underperforming areas and develop strategies to improve results
- Track the revenue generated by marketing and sales initiatives

Medical Referral Growth – Calgary Priority Growing our Calgary medical referral base is an important current priority.
- Develop strategies to increase physician and clinic referrals, particularly for our Calgary location
- Identify medical clinics, physicians and geographic areas for targeted outreach
- Direct and support our clinic coordinator with referral-package delivery and clinic outreach
- Develop follow-up strategies after clinic visits and referral campaigns
- Maintain and analyze referral-source information




- Track new referring clinics and referral volumes
- Identify which outreach activities are generating actual referrals
- Develop stronger ongoing relationships with referring clinics

Social Media & Marketing Oversight
- Develop and manage Aspire's monthly marketing calendar
- Oversee social-media activity for both Calgary and Airdrie
- Work with medical aestheticians, injectors and other team members to create authentic treatment and educational content
- Provide direction on what services, events and campaigns should be promoted
- Ensure content is posted consistently and supports current business priorities
- Monitor social-media inquiries and ensure leads are followed through to booking
- Support Google Business Profiles, online reviews and local awareness
- Coordinate external advertising, graphic design or other marketing resources when required
- Track which digital activities generate inquiries, bookings and revenue

Events & Promotions Aspire hosts approximately two promotional or educational events per month.

- Develop the marketing and sales strategy for events
- Establish event goals, offers and target audiences
- Coordinate event promotion and patient invitations
- Work with our clinic coordinator on event execution and logistics
- Ensure attendees and leads receive appropriate follow-up
- Track event bookings, sales and revenue

Sales & Marketing Performance The successful candidate will be expected to measure results, not simply complete marketing activities.

Key performance areas include

- Cosmetic revenue growth
- New cosmetic patients
- Consultation-to-treatment conversion
- Patient rebooking
- Patient reactivation
- Product/skincare sales




- Campaign-generated bookings and revenue
- Event-generated bookings and revenue
- Calgary medical referral growth
- Recent active referring clinics
- Social/digital leads that convert into appointments

Regular, concise reporting to clinic leadership will be expected.

Qualifications

- Minimum 2 years of demonstrated experience in sales, marketing, business development or revenue growth
- Proven ability to contribute to measurable sales or business growth
- Experience in medical aesthetics, skincare, cosmetics, beauty, wellness or healthcare is strongly preferred
- Strong sales mindset and understanding of consultative selling
- Experience developing promotions, campaigns or client-retention initiatives
- Comfortable coaching and motivating team members toward sales goals
- Experience overseeing social media and digital marketing
- Strong relationship-building and communication skills
- Comfortable reviewing sales data and measuring campaign performance
- Highly organized and able to work independently
- Able to take ownership of projects and results
- Esthetician, skincare or medical-aesthetics experience is an asset

Candidates should be prepared to discuss specific examples of sales or business growth they have helped generate.

What Success Looks Like

We are looking for someone who can answer:

What did we do, what business did it generate, and what should we do next?

Success will be measured through meaningful improvements in cosmetic sales, patient conversion and rebooking, marketing-generated bookings, event performance, Calgary medical referrals and overall return from Aspire's marketing activities.

Role Evolution

Aspire Care Clinic continues to grow. The responsibilities and priorities of this position may evolve as our locations, services and business needs develop.

Performance objectives will be reviewed regularly and adjusted according to the clinic's current growth priorities.

Pay: From $25.00 per hour

Expected hours: No less than 16.0 per week

Work Location: In person

📌 Sales & Marketing Lead – Medical Aesthetics (Airdrie)
🏢 Aspire Care Clinic
📍 Airdrie