Evolve customer lifecycle strategies with Dermalogica as a Senior Manager, CRM. Drive DTC and B2B campaigns that enhance engagement, retention, and lifetime value. In this hands-on role, you will own the execution and optimization of Email, SMS, and Push programs.

With a focus on DTC, your mission includes building personalized customer journeys that increase purchase frequency and retention. Your expertise will also influence B2B campaigns in collaboration with the PRO Marketing team. Key Responsibilities:

- Own DTC lifecycle strategy for retention and loyalty
- Develop sophisticated Email, SMS, and Push programs
- Identify opportunities to enhance LTV and purchase frequency
- Build targeted customer segments for personalized engagement
- Oversee CRM performance analysis and reporting Requirements:
- 5-7 years in CRM or lifecycle marketing
- Strong Klaviyo and Shopify proficiency
- Expert in segmentation and analytics
- Proven success in improving retention and revenue
- Experience using emerging CRM channels like WhatsApp Drive cutting-edge strategies at Dermalogica, where your marketing expertise shapes customer journeys and builds client loyalty.

📌 Senior CRM Manager at Dermalogica (Toronto)
🏢 Dermalogica Canada
📍 Toronto