Lead demand generation strategies for Sage X3 as a Senior Demand Generation Marketing Manager. Shape both inbound and outbound efforts while enhancing pipeline and revenue growth. Sage seeks a seasoned individual contributor to drive its full-funnel demand generation strategy within Canada.

This senior role emphasizes the development of multi-channel programs and account-based marketing (ABM) tactics focused on engagement and conversion. You will leverage performance data to optimize strategies, ensuring alignment across Product Marketing, Sales, and Digital Marketing teams. Key Responsibilities:

- Own full-funnel demand generation strategy across inbound and outbound motions
- Collaborate with Sales to align account prioritization and pipeline goals




- Develop multi-channel demand strategies including email, media, and content
- Optimize lead acquisition, qualification, and opportunity progression
- Utilize performance insights to evaluate and enhance demand effectiveness

Requirements:

- 5+ years in B2B SaaS demand generation
- Proven experience in full-funnel demand strategies for mid-market audiences
- Demonstrated ability in executing ABM programs
- Strong analytical skills with CRM proficiency
- High emotional intelligence and cooperative communication

Drive successful demand generation with Sage as an expert in B2B SaaS strategies.

📌 Senior Demand Generation Manager at Sage (Toronto)
🏢 Sage City
📍 Toronto