- Reporting to the Manager, Global Sales Development, the Senior Outbound Sales Development Representative (SDR) is a key player in driving revenue growth for the company. This role is focused on leading the charge in identifying, engaging, and nurturing high-potential prospects at the enterprise level

- You will be responsible for developing strategies and executing outreach campaigns that align with company goals and market trends. As a senior member of the team, you will also mentor junior SDRs, contribute to process improvements, and collaborate closely with cross-functional teams to ensure alignment and success

- This role is expected to leverage AI and emerging technologies to improve productivity, enhance decision-making, and continuously optimize how work is performed

- Conduct thorough market research on targeted accounts to identify key contacts and roles that align with our Ideal Customer Profile (ICP)

- Develop and execute personalized outreach strategies to engage key decision-makers at enterprise accounts

- Utilize Salesforce to create, manage, and analyze account lists, re-engaging stale leads and driving them back into the sales funnel

- Lead a dedicated outbound account sequence, incorporating multi-channel communication methods including calls, emails, video, and social media

- Mentor and guide junior SDRs, sharing best practices and ensuring high standards of outreach and communication

- Collaborate closely with the marketing, SDR, and sales teams to ensure consistent messaging and alignment of goals

- Maintain impeccable data hygiene within Salesforce CRM,



ensuring all client interactions and details are accurately recorded and up-to-date

- Transition qualified leads to Account Executives (AEs) smoothly, providing detailed context to ensure a seamless continuation of the sales process

- Master our tech stack, including Salesforce, Salesloft, Apollo, Sales Navigator, Gong and other tools to maximize efficiency and effectiveness

- Stay ahead of industry trends and continuously improve outreach strategies based on insights and feedback

- Leverage AI tools to improve prospect research, personalize outreach, automate repetitive tasks, and optimize sales efficiency while maintaining high quality engagement- Exceptional verbal and written communication skills, with the ability to distill complex ideas into clear, actionable messages

- Experience using AI tools to improve prospecting, research, communication, and workflow efficiency, with the ability to apply sound judgment when using AI generated content

- Resilient and adaptable, with a strong ability to overcome obstacles and maintain a positive attitude

- 2+ years of demonstrated success in a sales development role, with a strong track record of building and maintaining a robust sales pipeline, especially with outbound outreach





- Coachable and has a passion for continuous learning and self-improvement, with a proactive approach to staying updated on industry trends and best practices

- Proven leadership and mentorship experience, with the ability to inspire and guide junior team members

- Effective at prospect planning & understanding how to collaborate effectively with their respective AEs

- Strategic thinker with the ability to quickly adapt messaging to various industries, roles, and stages of the sales cycle and articulate the value proposition of our platform as well as key customer stories

- Strong time management skills and the ability to manage multiple priorities in a fast-paced environment

- Experience in a fast-paced startup environment is a plus

- Tech-savvy with a deep understanding of CRM systems, sales outreach platforms, and social media tools

- Solution-oriented mindset, with a focus on identifying customer needs and developing tailored solutions to drive business growth

- If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply

- Extensive outbound sales experience, particularly in engaging and converting enterprise-level accounts

- Experience working with Salesforce and other advanced CRM/sales outreach platforms

- Strong problem-solving skills, with a track record of overcoming sales challenges and driving results
- An cutting-edge thinker who thrives in a dynamic sales landscape, always looking for new ways to connect with and win over prospects

📌 Senior Outbound Sales Development Representative (Vancouver)
🏢 Trulioo
📍 Vancouver