Job DetailsJob Location: Marigolds and Onions - York, ON M6B 4J3Marigolds and Onions, one of Toronto’s most sought after Catering &

- Events Company since 1991 is looking for a professional to be part of our culinary team.

The Vice

President, Growth - Canada is responsible for leading Marigolds &
- Onions' business development and market expansion efforts throughout Canada. Reporting directly to the Chief Development Officer, the role will identify, qualify, cultivate, and convert strategic current business opportunities while building senior-level relationships across the Canadian sports, entertainment, hospitality, venue, cultural, and institutional markets.
- The role sits under the Marigolds &
- Onions banner and operates as part of the broader Growth organization.

The Vice

President will lead Canadian opportunities for M&O; and, where strategically appropriate, help develop opportunities that leverage the capabilities and resources of the broader Proof of the Pudding platform.
- Duties &

Responsibilities: Develop and execute a focused Canadian growth strategy in partnership with the Chief Development Officer and M&O; leadership.
- Build and maintain a forward-looking pipeline of high-quality opportunities aligned with company growth priorities.
- Identify priority markets, clients, venues, developments, and industry segments where M&O; can establish a meaningful competitive position.
- Proactively identify opportunities before formal procurement processes through relationship development, market intelligence, contract-expiration tracking, and industry connectivity.
- Provide ongoing market intelligence, competitive insights, and strategic recommendations regarding M&O;'s expansion in Canada.
- Originate new business through existing relationships, proactive outreach, referrals, strategic partnerships, industry involvement, and targeted prospecting.
- Develop trusted relationships with venue owners, sports organizations, entertainment properties, developers, institutions, consultants, and other senior decision-makers.
- Lead client discovery and assess objectives, operating challenges, financial priorities, decision criteria,



and competitive dynamics.
- Own qualified opportunities through the full development cycle, including strategy, discovery, solution development, proposals, presentations, negotiations, and contract execution.
- Position M&O; and the broader Proof platform effectively against incumbent providers and other competitors.
- Support the successful transition of newly awarded business from Growth into operations.
- Maintain an accurate and disciplined pipeline, including pursuit strategy, relationship mapping, probability, timing, competitive position, financial potential, and next actions.
- Evaluate opportunities based on strategic fit, projected revenue and EBITDA, capital requirements, operational complexity, competitive dynamics, and likelihood of conversion.
- Prioritize opportunities thoughtfully and ensure company resources are concentrated on pursuits with the strongest strategic and financial rationale.
- Provide regular pipeline forecasts and business development updates to the Chief Development Officer.
- Maintain timely and accurate opportunity information in the company CRM and other Growth-management systems.
- Partner with operations, culinary, finance, legal, marketing, and proposal resources to develop differentiated client solutions.
- Participate in underwriting, commercial structuring, and internal review of significant opportunities.
- Coordinate internal resources throughout each pursuit while maintaining clear ownership of the client relationship and next steps.
- Work closely with M&O; leadership and the broader Proof organization to align opportunities with available capabilities, resources, and operating priorities.
- Represent M&O; and Proof at client meetings, site visits, industry conferences, and strategic networking events.




- Development of a meaningful, qualified Canadian opportunity pipeline.
- New business wins and associated revenue and EBITDA contribution.
- Strength and depth of senior-level client and industry relationships.
- Identification of opportunities prior to formal RFP processes whenever possible.
- Accuracy and quality of pipeline forecasting and CRM discipline.
- Strategic and financial quality of pursued opportunities.
- Effective collaboration with M&O; and broader Proof operating and functional teams.
- Expansion of M&O;'s reputation and presence within the Canadian marketplace.
- Qualifications
- Significant senior-level experience in business development, commercial leadership, hospitality, sports and entertainment, venue management, food service, or a related industry.
- Strong understanding of the Canadian sports, entertainment, hospitality, venue, cultural, and/or institutional marketplace.
- Established network of relevant Canadian industry relationships.
- Demonstrated ability to originate, develop, negotiate, and close complex, multi-stakeholder business opportunities.
- Strong financial and commercial judgment, including the ability to assess strategic fit and economic viability.
- Excellent communication, presentation, relationship-building, and negotiation skills.
- Highly entrepreneurial, self-directed, and comfortable operating with a high degree of autonomy and accountability.
- Strong organizational discipline, including pipeline management, forecasting, and follow-through.
- Ability and willingness to travel extensively throughout Canada and periodically to the United States.

Compensation &
- Benefits
- The compensation range for this role is CAD $185,000 - $215,000 annually. A generous benefit package will be offered to suitable candidate.
- Our Hiring Approach: We are committed to a fair and human-centered recruitment process. We do not use artificial intelligence (AI) or automated decision-making tools to screen resumes, evaluate applications, or make hiring decisions. All candidates are assessed directly by the hiring team.

📌 Vice President of Growth - Marigolds and Onions (Toronto)
🏢 Proof Of The Pudding
📍 Toronto