Lead the demand generation efforts at CoLab as the Vice President, focusing on strategic pipeline growth and team leadership. This role combines analytical insight and hands-on strategy development to escalate marketing impact. CoLab, an innovative AI platform for engineering design, is seeking a VP of Demand Generation.

This leadership position oversees a team dedicated to transforming demand functions and maximizing conversion rates. You will manage integrated programs across various channels, including ABM, digital, and events to optimize the marketing-sourced pipeline. Key Responsibilities:

- Oversee marketing-sourced pipeline creation and conversion efficiency
- Architect and manage integrated demand generation programs




- Lead and mentor a high-performing demand generation team
- Establish CoLab's first ABM program and refine its execution
- Manage demand generation budget and ensure ROI accountability

Requirements:

- 10+ years in B2B SaaS demand generation roles
- 3+ years in senior leadership positions
- Proven track record of pipeline and revenue growth
- Solid quantitative skills for data analysis
- Experience in multi-channel program execution

Shape your career in demand generation with CoLab, leveraging your leadership and analytical skills to drive growth.

📌 Vice President of Demand Generation at CoLab (Toronto)
🏢 CoLab
📍 Toronto