About the Role

You’ll work across the full marketing and sales teams to turn brand strategy into promotional planning, execution and in-market performance. Responsibilities

Help shape brand and portfolio strategy and bring it to life across channels and markets. Be a primary contributor to annual marketing planning and execution. Identify and recommend tactics to support brand strategies around awareness, trial and activation and manage all aspects of execution with relevant internal and external partners. Analyze and report on brand and product performance by leveraging category trends, consumer insights, market data, and key KPIs (including brand health and household perception) to inform strategic decisions and identify growth opportunities. Remain informed about consumer, competitor, retailer and industry trends. Participate in brand messaging development and communication strategies. Build trade and shopper marketing initiatives directly with our Sales team to grow velocity in the accounts where we’re listed. Contribute to brand-building in European markets, adapting our proven awareness playbook to new countries and languages. Run campaigns, sampling and experiential programs, and partnership activity. Turn brand and market data (Nielsen / SPINs, Amazon)



into decisions that grow the brand while helping define and execute future research. Qualifications

Bachelor’s and/or master’s degree preferably in business and/or marketing. 6+ years in brand management or marketing, in food, beverage, or wellness CPG. Required Skills

Trade or shopper marketing experience with major retailers in grocery, drug and mass channel building initiatives with retail or key-account teams. Strong creative judgment; you can brief and elevate creative. A versatile, entrepreneurial mindset; can take ownership and loves to overcome challenges. Solid with data and a bias for turning it into action. Proactive planning and organizational skills. Exhibits strong business acumen, team orientation, leadership, strong communication skills and analytical capabilities. Open-minded and excited about proactively leveraging AI in business; experience is an asset. Media experience an asset— planning and managing paid media and reading performance to drive maximum efficiency. Strategic problem-solving and decision-making skills. Ability to commute into the office. We are committed to diversity and inclusivity in our hiring practices.

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📌 Brand Manager (Winnipeg)
🏢 The PUR Company
📍 Winnipeg