As the Senior Director – Sales, you will be responsible for leadership, management and profitability of an assigned sales region, market, or channel with a primary focus on strategy. You will be responsible for achieving sales and profitability goals through direction, organization, coordination, communication and development of field sales, inside sales, and other sales professionals. Responsibilities Develops go to market strategy for the specific end market within the business unit. Prioritizes opportunities identified by business unit and ensures opportunity is being resourced by the center of excellence. Develops and administers sales plan to ensure customer satisfaction, assigned quota attainment, and highly skilled and motivated staff.



Achieves annual sales and gross profit plan by implementing sales strategies and analyzing trends and results in conjunction with regional and business unit management team. Establishes sales objectives. Forecasts expected sales volume and profit for existing and recent product lines and customers. Ensures establishment and expansion of national, regional, and local supplier relationships. Maintains sales volume, product mix, and selling price by keeping current with market supply and demand, changing trends, economic indicators, and competitors. Coordinates order service by directing

📌 Senior Director - Sales (Calgary)
🏢 WESCO
📍 Calgary