Responsibilities

Plan and manage paid acquisition campaigns across Fintel Connect’s priority channels

Develop audience targeting and channel recommendations based on the ICP and commercial priorities

Manage campaigns from planning through optimization, focusing on qualified demand and pipeline contribution

Test audiences, messaging, offers, creative and landing pages to improve performance

Review channel performance and recommend where to scale, optimize or adjust investment

Partner with Content and Design on campaign creative and messaging

Turn GTM priorities into demand-generation campaigns for priority audiences and accounts

Build campaign plans defining the audience, buyer needs, offer, channels, and success measures

Support and execute account-based marketing initiatives in partnership with Sales

Coordinate campaigns across paid, email, content, events, partnerships, and other relevant channels

Identify opportunities to reach and engage priority audiences and accounts

Track campaign performance, lead quality and pipeline contribution

Partner with Marketing Operations to ensure programs are accurately tracked and measurable

Review performance across acquisition, conversion, lead quality and pipeline

Identify what is working, what could improve, and what should be tested next

Turn campaign data into practical recommendations and next steps

Build a consistent approach to testing and optimization across Growth Marketing programs

Build a repeatable paid acquisition engine targeting highest-priority audiences and accounts

Establish lifecycle and nurture journeys that progress engaged buyers toward Sales readiness

Improve conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentation

Establish campaign measurement and retrospective processes

Build a feedback loop with Sales around lead quality, buyer signals and messaging





Increase qualified pipeline contribution from Marketing

Requirements

5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment

Experience developing or executing B2B demand-generation programs

Experience planning and managing paid acquisition campaigns

Comfortable working with campaign data and using it to improve performance

Good understanding of audience targeting, segmentation, and the B2B buyer journey

Familiarity with CRM and Marketing automation platforms; HubSpot experience is an asset

Exposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required

Comfortable working in a collaborative, hands-on Marketing team

Able to work independently while collaborating effectively with others

Strong communication, problem-solving, and organizational skills

Financial services, fintech or affiliate/partnership marketing experience are an asset

Core Competencies Demonstrates expertise in planning and managing B2B paid acquisition campaigns, with a solid focus on audience targeting, demand generation, and performance optimization. Proficient in leveraging campaign data to drive strategic recommendations and enhance lead quality and pipeline contribution.

Highest-signal resume keywords

B2B Marketing Experience

Paid Acquisition Campaign Management

Demand-Generation Program Execution

Audience Targeting and Segmentation

CRM and Marketing Automation Proficiency

ATS Optimization Keywords Hard Skills

Campaign Planning

Performance Optimization

Conversion Optimization

Lifecycle Marketing

Data Analysis

Soft Skills

Strong Communication

Problem-Solving

Organizational Skills

Collaboration

Industry Keywords

SaaS

Fintech

Financial Services

Performance Marketing

Account-Based Marketing

Tools & Technologies

HubSpot

CRM Platforms

Marketing Automation Platforms

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📌 Senior Growth Marketer (Winnipeg)
🏢 Jobtailor
📍 Winnipeg