For our client, we are seeking a Director, Product Marketing to join the team of a leader in the Enterprise Technology space. This leader will drive the go-to-market narrative for a complex B2B SaaS offering, shaping how the market understands the product, its value, and its differentiation. The role will partner closely with sales, product, customer success, and executive stakeholders to strengthen adoption, improve market perception, and support growth across new business, expansion, and renewals.

As a player-coach, this person will lead a team while also owning strategic initiatives such as launches, messaging, analyst relations, and customer advocacy programs.

Location: Toronto, ON - US based candidates only, no visa sponsorship available

Compensation: $210,000 – $290,000 annually

Responsibilities

Lead and mentor a team across product marketing, sales enablement, and customer advocacy

Own and evolve positioning and messaging as new products are launched

Implement scalable product launch processes to drive market awareness and product adoption

Develop and maintain a market research engine to inform sales and product strategies

Facilitate cross-team enablement for driving new business, account expansion, and renewals

Create customer advocacy programs to influence deals and increase brand loyalty





Build the organization's reputation through analyst relations and external validations

Qualifications

12+ years of experience in product marketing or related roles, with 3+ years in leadership

Proven track record in end-to-end sales enablement for complex B2B SaaS

Experience with analyst relations and managing market perception

B2B SaaS experience focusing on enterprise-level sales; familiarity with RevOps or finance is a plus

Ability to strategize and execute as a player-coach

Strong storytelling skills for translating complex products into clear narratives

Data-driven mindset to gauge success and guide decisions

Benefits

Comprehensive healthcare with 100% coverage for employees and 75% for dependents

Versatile time off, including vacation and quarterly mental health days

Annual stipends for professional development and personal care needs

Work anniversary bonuses that increase with tenure

401(k) retirement savings plan to boost future financial security

Access to premium Apple hardware

An inclusive community through active Employee Resource Groups (ERGs) supporting DEI initiatives

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

#J-18808-Ljbffr

📌 Director, Product Marketing (Winnipeg)
🏢 Ladders
📍 Winnipeg