Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel A/B test creative strategy to grow and convert audience segments and improve paid media creatives Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking Conduct creative analysis and industry research to inform and optimize paid marketing strategies Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting Analyze marketing performance, update reports, and track key metrics Partner with the agency on Google campaign execution, creative updates, and content delivery Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives Participate in campaign ideation and prepare marketing briefs for paid channels Manage multiple projects while maintaining creativity and attention to detail Monitor content trends and develop innovative ideas aligned with targets Support Content Marketing Production from development through execution Report to the Senior Manager, Growth Marketing Requirements Bachelor’s degree in Marketing, Business, or a related field 2–4 years of experience in performance marketing 2 years focused on paid social running Meta and TikTok Proficiency in Meta, Meta Business Suite, TikTok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen,



and GA4 as an asset Demonstrated success running influencer campaigns across Meta, YouTube, TikTok, and other platforms Comfortable participating in photoshoots and video recordings Experience managing ecommerce product feeds Detail-oriented and organized; able to manage multipletasks in a fast-paced workplace Project management experience is an asset Comfortable working with data to track performance and identify optimization opportunities Understanding of e-commerce and its digital marketing landscape Able to work independently and in a team environment Core Competencies Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a strong focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives. Highest-signal resume keywords Performance Marketing Paid Social Campaign Management Influencer Campaign Execution Data Analysis and Optimization Project Management ATS Optimization Keywords Hard Skills Content Brief Development A/B Testing Digital Marketing Campaign Execution Creative Analysis Ecommerce Product Feed Management Soft Skills Detail-Oriented Organized Creative Thinking Team Collaboration Independent Work Industry Keywords E-commerce Digital Marketing Influencer Marketing Campaign Ideation Content Marketing Tools & Technologies Meta Business Suite TikTok Google Search Performance Max GA4 #J-18808-Ljbffr

📌 Growth Marketing Specialist (Toronto)
🏢 Alan
📍 Toronto