About Forma.Ai:Forma.Ai is a Series B startup that's revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk.Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.We’re welcoming equally driven individuals who are excited about creating something big!About The TeamThe GTM team sits at the center of Forma.Ai’s growth engine, directly impacting pipeline, revenue, and our reputation in the market. This team is strategic, creative, and relentlessly focused on scaling an efficient, measurable go‑to‑market operations.What You'll Be DoingThis is a systems‑first, strategic prospect engagement role.You’llbuild, automate, andoptimizethe infrastructure that powers outbound and lead generation, not manage a list of manual tasks or spray generic messaging.Outbound Systems DesignArchitect repeatable, data‑driven outbound systems across email, LinkedIn, and other channelsDefine segmentation, prioritization rules, routing logic, and decision frameworks that scale with growthBuild workflows that capture, enrich, score, and route leads with minimal manual interventionAutomation & IntegrationIntegrate CRM, enrichment, outbound, and GTM platforms into a cohesive stackLeverage automation and AI to reduce manual work and accelerate pipeline creationDevelop inbound workflows to convert leads efficiently and deliver a positive lead experienceBuild andmaintainautomation that reliably executes key GTM processes,from first touch through qualificationData Reliability & Systems HealthDesign data pipelines and dashboards tomonitoroutbound performance and system integrityEnsure clean, actionable revenue data across tools and workflowsIdentifyand fix bottlenecks in lead flow, conversion,



and follow‑upCollaboration & OwnershipPartner with Sales, Marketing, andRevOpsto translate strategy into systems that workDefine best practices and guardrails for outreach and automationOwn outbound tooling decisions and evolve the stack over timeWhat We're Looking For6+years experiencein go‑to‑market operations,RevOps, GTM engineering, systems architecture, or related technical revenue rolesStrong understanding of CRM platforms (Salesforce, HubSpot), automation tools, and data workflowsExperience experimenting with integrating AI into GTM workflows and processesProven ability to architect scalable, automated GTM systems that reduce manual workComfort with analytics, dashboards, and monitoring KPIs tied to outbound performanceExperience integrating tools and building workflows that connect data, actions, and signalsFluency with contemporary GTM stacks; ability to set upand evolve tooling in a high‑growth environment(e.G., Clay, n8n, Instantly,SalesNav,LeadIQ,DefaultClaude/ChatGPT)Additional Job Info:This position is for an existing vacancyWhat you can expect from usMeaningful compensation.In addition to your base salary, you’ll join our employee stock ownership plan to further recognize your contributions to Forma.Ai’s success.Healthcare coverage.We have a full benefits package that includes medical, dental, vision, disability and life insurance,



and a paid parental leave program.Learning and development.Access the resources you want to help you grow in your role by utilizing our $750 yearly training stipend.Growth.You’ll have a huge opportunity to build a career for yourself and gain the type of experience you’re looking for, whether that’s as an individual contributor or as a people leader.Our Values:Work well, together.We’re real. We have kids and pets. Mortgages and student loans. We’re in this together, so no matter how brilliant any one of us is, we always play nice with one another – no exceptions.Be precise. Be relentless.We believe complacency breeds failure, so we set new goals as quickly as we achieve them. We persist in the face of adversity, learn from our mistakes, and push each other to continuously improve. The status-quo is kryptonite.Love our tech. Love our customers.Our platform solves a very complex problem in a currently underserved market. While everyone at Forma isn’t customer-facing, we’re all customer-focused. Maybe even slightly customer-obsessed.Use of AI for RecruitmentCurrently, Forma.Ai does not use artificial intelligence as part of our recruitment process, specifically but not limited to the screening, filtering and shortlisting of applicants.Our commitment to you:Forma is a proud equal opportunity employer that is committed to creating a diverse and inclusive work environment.Every effort to accommodate candidates for accessibility will be made upon request. Information received related to accommodations will be addressed confidentially. We know that applying to a new role takes a lot of effort. You're encouraged to apply even if your experience doesn't precisely match the job description. There are many paths to a successful career and we’re looking forward to reading yours.We thank all candidates for their interest however only qualified applicants will be shortlisted.#J-18808-Ljbffr

📌 Go To Market Engineer (Winnipeg)
🏢 Forma.ai
📍 Winnipeg