In this role, you will:Strategic Leadership for Omni-Channel and Shopper Program DevelopmentLead the development of comprehensive omni-channel strategies that align with overall business objectives and drive brand and customer growth.Collaborate with cross-functional teams to ensure cohesive and integrated marketing plans that resonate with shoppers at every touchpoint.Utilize advanced shopper insights to inform and shape tactical strategies, ensuring they are data-driven and tailored to meet the evolving needs of the shopper.Lead development of impactful merchandising programs that enhance brand presence and influence shopper behaviour at the point of sale.Collaborate cross-functionally to support the launch of innovation, ensuring new products are successfully introduced with compelling in-store and digital activation plans.Oversee all end-to-end omni-channel marketing activities including program design, development, implementation, execution and budget management.Stay abreast of industry trends and emerging technologies, incorporating innovative approaches into Omni Marketing strategies.Champion a culture of continuous improvement, encouraging the team to seek out new opportunities for growth and efficiency.Manage external agencies and vendors to ensure flawless execution and innovation.Multicultural Strategy and Program Development across BrandsDevelop and lead the Clorox Multicultural Marketing Strategy aligned with national brand objectives.Identify and prioritize key brands and cultural segments based on market insights and business opportunities.Oversee the creation of culturally resonant content and campaigns across all channels.Monitor campaign performance and optimize based on cultural insights and analytics.Customer ConnectivityAct as a liaison between Omni Marketing and customer teams,



facilitating effective communication and collaboration to drive in-store and online success.Develop and maintain strong relationships with key retail partners, ensuring alignment and execution of joint business plans.Provide oversight for go-to-market execution of retail initiatives, ensuring they are delivered on time, within budget, and to the highest standard.Monitor and evaluate the performance of campaigns, using insights to refine and improve future initiatives.QualificationsYears and Type of Experience10+ years experience with proven related experience leading a Shopper Marketing Team in CPG.Skills and AbilitiesProven experience in omni-channel and shopper marketing, with a strong track record of driving successful retail initiatives.Deep understanding of shopper insights and their application in marketing strategy development.Excellent leadership and communication skills, with the ability to influence and collaborate effectively with cross-functional teams and external partners.Robust analytical skills, with the ability to interpret data and translate it into actionable strategies.Passion for innovation and a commitment to staying ahead of industry trends.Strong financial acumen with experience in budgeting and financial analysis.Commercial awareness and strategic mindset.Education Level/DegreeBusiness qualification (BA/ MBA/ BComm) or BS with focus on Communication or Marketing or equivalent working experience.Workplace typeHybridBenefitsWe are committed to fair and equitable pay and provide competitive benefits that prioritize well-being and flexibility, including comprehensive health plans, a competitive pension program with company match, paid time off (including half-day summer Fridays, depending on location), maternity leave benefits, and more.Salary ranges non-sales: $190,913 - $240,913.Salary ranges sales: $157,386 - $207,386.#J-18808-Ljbffr

📌 Omni & Multicultural Marketing Lead - $190,913 - $240,913 A Year (Brampton)
🏢 Clorox
📍 Brampton