Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands. This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day.

Core Responsibilities

Always-On Social Direction - Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms - Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive - Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it - Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift Photography and Studio Direction - Direct the visual approach for product, lifestyle, and studio shoots built for social - Build moodboards, shot lists, and layout direction ahead of every shoot - Lead on-set creative direction alongside photographers and stylists - Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post Social Campaign Direction - Set the visual direction for social campaigns from concept through delivery - Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels - Keep campaign and always-on content in the same visual language - Guide motion and short-form video direction for social, hands-on or directed Content Systems and Oversight - Guide visual systems for social graphics, templates, and email design - Review and elevate layout, typography, hierarchy, and composition across everything that ships Collaboration and Feedback - Work closely with the Creative Director, Designers, Photographers, Editors,



and Social team - Give clear and decisive feedback that teams can execute quickly - Support pre-production and on-set creative when needed Required Experience - 5+ years as an Art Director or Senior Designer with ownership over visual direction - Strong experience working with CPG or DTC brands - Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed - Agency experience or equivalent fast-paced creative environment - Strong understanding of North American consumer brand aesthetics Bonus Experience - Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals - Experience using Gen AI tools for concept exploration, visual references, or creative iteration - Familiarity with AI-assisted workflows in creative production Tools - Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects - Figma - Ability to work independently with minimal oversight What Makes Someone a Strong Fit - Strong visual taste and a real point of view on what good social looks like - Ability to move fast and make decisions without overthinking - Comfortable directing both a polished campaign and a same-week content drop - Agency-ready and execution-focused Not a Fit - Portfolio-only or conceptual-only creatives - Slow or process-heavy operators - People who need constant direction Compensation and Advantages - Salary: $80,000 to $90,000 CAD annually, based on experience and skill level - Performance-based growth opportunities - Paid vacation and statutory holidays - Hybrid work environment with in-person collaboration for shoots and key projects - Opportunity to work on high-impact creative for leading CPG and DTC brands - Creative ownership and visibility across major client accounts - Fast-moving agency environment with room for growth and expanded responsibility

📌 Art Director,Social & Content (Toronto)
🏢 Pophaus
📍 Toronto