Apply content design principles to plan, develop, and deliver explicit, accessible, engaging, audience-centered digital content

Translate complex information into intuitive content experiences supporting audience needs and organizational goals

Identify content opportunities and create content across digital channels and experiences

Collaborate with cross-functional partners to translate ideas and requirements into content solutions aligned with the product backlog

Use audience insights, user needs, behaviors, feedback, and research to inform content decisions

Develop, organize, and optimize content within the organization’s content ecosystem and systems

Reuse, adapt, and connect content across channels, platforms, and audiences while maintaining consistency

Collaborate with Product Owners, designers, developers, marketers, subject-matter experts, and stakeholders throughout the content lifecycle

Support content planning and execution in alignment with product roadmaps and prioritized backlogs

Coordinate content activities, manage dependencies, identify risks, and ensure deliverables meet timelines and quality standards

Apply content standards, accessibility principles, and organizational values; conduct content reviews and testing

Define and monitor content metrics and KPIs; analyze data, feedback, and trends to improve content effectiveness

Support planning, coordination, and execution of content releases and launches

Identify opportunities to improve content processes, tools, and ways of working

Create mission-aligned digital experiences that build understanding, inspire engagement, and support vulnerable communities

Requirements

Degree/Diploma in Marketing, Media or similar discipline

3 years+ of relevant experience in Content creation/Media

Expert copywriting skills

Strong video creation and editing skills

Intermediate graphic design skills





Experience with enterprise-level Content Management Systems (CMS), Digital Asset Management (DAM) systems, and Intranets

Hands-on experience with Google Analytics and Adobe Analytics

Ability to optimize content for SEO

Understanding of the content lifecycle

Experience creating content across multiple mediums and platforms, including rich media

Experience with cloud-based design and editing tools

Experience with generative tools and applications

Experience working directly with internal/external clients in a face-to-face environment

Experience working with and managing agencies and external vendors

Demonstrated organizational, interpersonal, communication, and analytical skills

Agile mindset with ability to manage priorities

Working knowledge of development process and project management is an asset

Understanding and experience working with/in Lean Agile Scrum methodology is an asset

Core Competencies

Demonstrates expertise in content design and creation, utilizing audience insights and analytics to develop engaging digital content across multiple platforms. Proficient in managing content lifecycles, optimizing for SEO, and collaborating with cross-functional teams to align content with organizational goals.

Highest-signal resume keywords

Content Creation

Copywriting

Video Creation and Editing

Content Management Systems (CMS)

Google Analytics

Hard Skills

Content Design Principles

SEO Optimization

Graphic Design

Content Lifecycle Management

Digital Asset Management (DAM)

Rich Media Content Creation

Agile Methodology

Project Management

Data Analysis

Content Metrics and KPIs

Soft Skills

Organizational Skills

Interpersonal Skills

Communication Skills

Analytical Skills

Collaboration

Industry Keywords

Digital Content

Audience-Centered Content

Content Ecosystem

Content Standards

Lean Agile Scrum

Tools & Technologies

Adobe Analytics

Cloud-Based Design Tools

Generative Tools

Intranets

📌 Content Design Specialist (Winnipeg)
🏢 Jobtailor
📍 Winnipeg