Our Purpose is to help our Customers, our Associates, our Suppliers, our Communities and our Shareholders in

Achieving Superior Performance ! This is what Applied Canada stands for. Applied® is a leading value-added distributor of bearings, power transmission products, engineered fluid power components and systems, specialty flow control solutions, and other industrial supplies, serving MRO and OEM customers.

With over 50 facilities located across Canada and 650 Associates, Applied® supports the steel, mining, forestry, agriculture, automotive, oil and gas, food processing, power generation, pulp and paper, and transportation industries, just to name a few. In addition, Applied provides engineering, design and systems integration for industrial, fluid power, and flow control applications, as well as customized mechanical, fabricated rubber, fluid power, and flow control shop services.

Reporting to the Regional Manager, as the General Manager you will have P&L; responsibility over multiple sites (Prince George, Quesnel, and Williams Lake), allowing you to showcase not only your sales development, strategic planning, and project management skills, but also your abilities to lead, coach, and mentor the inside sales, outside sales, service and support staff. This role will be a champion for safety and overall strategic direction of your staff and will differentiate through superior customer service. If you relish the idea of serving industrial B2B customers through everything, from personal outside sales calls to strategic planning, and team coaching/motivation efforts,



this could be the perfect career choice for you!

Roles And Responsibilities

Responsible for directing, planning and managing overall center activities including, asset management, profitability and growth, outside sales, programs and activities related to product promotions, office and warehouse functions, and customer service. Direct accountability for service center profit/loss.

Direct and manage center’s sales activities including, developing sales objectives and strategies; identifying and evaluating new customers, market conditions and competitive pressures. Identify opportunities, make recommendations to management and implement plans to maximize sales, increase margins and expand market share.

Manage and assist in developing sales expertise and knowledge of product lines.

Lead and champion a secure and healthy work environment

Determine sales force account assignments, monitor and review sales performance, including goals achievement, margin improvement, customer complaints and territory management.

Attend sales calls within the territory, maintain customer relations and be engaged in direct sales activities

Prepare and develop annual center (s) operating budget reports including items such as forecasts,



sales, margins, expenses, productivity and inventory.

Work closely with other departments, divisions or associates on matters of mutual concern and responsibilities.

Education And Experience

Completed post-secondary education or significant industry experience

Prior management experience is required

Sales cycle experience, B2B preferable

Shop Experience and/or a technical background would be an asset

Local market knowledge

Excellent communication skills – written and verbal

Demonstrated decision making and leadership abilities

Ability to work independently to take responsibility for day-to-day tasks of operating the service centre (s) and driving sales

Proficient computer skills – SAP experience is an asset

You Will Be Part Of a Stable And Established Company With Consistently Strong Performance And Growth.

We Encourage You To Contribute Fresh

New Ideas.

Here Is Just Some Of What

We Have To Offer

Competitive compensation and bonus opportunities

Health, vision, and dental coverage, RRSP w/ company match

Paid vacation, sick time, and company holidays

Tuition reimbursement and opportunities for development

Company supported community involvement opportunities

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, national origin, ancestry, gender, sexual orientation, gender identity, age, disability, marital status or any other characteristic prohibited by law.

📌 General Manager (Winnipeg)
🏢 Applied Industrial Technologies Canada
📍 Winnipeg