Lead the Customer Retention team as Senior Manager of CRM at Groupe Dynamite in Montréal. Shape strategy and drive customer engagement across emerging channels.

As a Senior Manager of CRM, you will own the vision and roadmap for email, SMS, and app push channels at Groupe Dynamite. This role involves advanced personalization, data analysis, and multi-channel strategy to enhance customer lifetime value. You will also lead a skilled team, ensuring a seamless customer experience while closely collaborating with cross-functional partners.

Key Responsibilities:
• Set vision and multi-year CRM strategy across channels
• Guide next-best-action strategies to boost engagement
• Manage CRM budget for optimal returns
• Implement A/B testing for actionable insights
• Ensure compliance with GDPR and CASL regulations

Requirements:
• Bachelor’s degree in Marketing or related field
• 8+ years of CRM and lifecycle marketing experience
• 4+ years in direct people management
• Proficient with CRM tools like Braze or Salesforce
• Bilingual in French and English for communication

Bring innovation and leadership to elevate customer engagement in fashion retail.
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📌 CRM Senior Manager at Groupe Dynamite (Quebec City)
🏢 Groupe Dynamite
📍 Quebec City