Lead the demand generation efforts at CoLab as the Vice President, focusing on strategic pipeline growth and team leadership. This role combines analytical insight and hands-on strategy development to escalate marketing impact.

CoLab, an cutting-edge AI platform for engineering design, is seeking a VP of Demand Generation. This leadership position oversees a team dedicated to transforming demand functions and maximizing conversion rates. You will manage integrated programs across various channels, including ABM, digital, and events to optimize the marketing-sourced pipeline.

Key Responsibilities:
• Oversee marketing-sourced pipeline creation and conversion efficiency
• Architect and manage integrated demand generation programs




• Lead and mentor a high-performing demand generation team
• Establish CoLab's first ABM program and refine its execution
• Manage demand generation budget and ensure ROI accountability

Requirements:
• 10+ years in B2B SaaS demand generation roles
• 3+ years in senior leadership positions
• Proven track record of pipeline and revenue growth
• Strong quantitative skills for data analysis
• Experience in multi-channel program execution

Shape your career in demand generation with CoLab, leveraging your leadership and analytical skills to drive growth.
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📌 Vice President of Demand Generation at CoLab (Ontario)
🏢 CoLab
📍 Ontario