Lead account-based marketing initiatives at Benevity with targeted, high-impact campaigns for key clients. Collaborate closely with teams to translate account plans into success.
As an Account-Based Marketing Manager, you will manage 1:1 and 1:few marketing strategies, engaging closely with Account Executives and BDRs. Your role involves crafting tailored content and integrating digital experiences across various channels. This cross-functional position is crucial for Benevity's mission to foster social impact through technology.
Key Responsibilities:
• Design 1:1 account campaigns with personalized assets
• Execute quarterly multi-channel programs targeting key personas
• Utilize AI tools for effective outreach without quality loss
• Align with Account Executives on target account selection
• Build outbound campaign sequences using HubSpot
Requirements:
• Experience in multi-channel ABM programs within B2B environments
• Proficiency with Salesforce and HubSpot
• Strong analytical skills for account engagement tracking
• Ability to collaborate effectively across teams
• Creative problem-solving and adaptability
Drive impactful marketing campaigns that empower Benevity to enhance corporate social responsibility.
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📌 Account-Based Marketing Manager at Benevity (British Columbia)
🏢 Benevity
📍 British Columbia
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