Lead demand generation strategies for Sage X3 as a Senior Demand Generation Marketing Manager. Shape both inbound and outbound efforts while enhancing pipeline and revenue growth.

Sage seeks a seasoned individual contributor to drive its full-funnel demand generation strategy within Canada. This senior role emphasizes the development of multi-channel programs and account-based marketing (ABM) tactics focused on engagement and conversion. You will leverage performance data to optimize strategies, ensuring alignment across Product Marketing, Sales, and Digital Marketing teams.

Key Responsibilities:
• Own full-funnel demand generation strategy across inbound and outbound motions
• Collaborate with Sales to align account prioritization and pipeline goals
• Develop multi-channel demand strategies including email, media,



and content
• Optimize lead acquisition, qualification, and opportunity progression
• Utilize performance insights to evaluate and enhance demand effectiveness

Requirements:
• 5+ years in B2B SaaS demand generation
• Proven experience in full-funnel demand strategies for mid-market audiences
• Demonstrated ability in executing ABM programs
• Solid analytical skills with CRM proficiency
• High emotional intelligence and collaborative communication

Drive successful demand generation with Sage as an expert in B2B SaaS strategies.
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📌 Senior Demand Generation Manager at Sage (Ontario)
🏢 Sage City
📍 Ontario