Elevate Thumbtack’s brand as a Senior Brand Manager focused on our pro audience. Define strategic vision and drive brand initiatives across marketing touchpoints for the home services industry.
In this pivotal role at Thumbtack, you will lead brand strategy and positioning. Your expertise in brand marketing and insights will influence how we communicate with professionals in service industries. With 6-8 years of experience, you’ll guide foundational workstreams and educate internal teams on brand positioning while adapting strategies based on market shifts.
Key Responsibilities:
• Lead rollout of the current brand playbook and content strategy
• Identify growth opportunities and craft strategic briefs
• Conduct audience research and brand health tracking
• Collaborate with channels to implement integrated content strategy
• Foster relationships across product, service, and sales teams
Requirements:
• 6-8+ years in brand marketing and strategy
• Experience defining brand promises and vision
• Proven ability to shape brand health measurement
• Strong creative judgment in developing briefs
• Analytical skills with research execution experience
Become a key player in shaping Thumbtack’s brand identity and strategy.
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