Responsibilities

We need someone who can plan, launch, optimize, and report paid campaigns across Google Ads (Search, Performance Max, YouTube), Meta (Facebook + Instagram), LinkedIn, and YouTube. You will own [monthly budget, e.g. $X–$Y] and be accountable for [leads / purchases / pipeline / ROAS].

What you’ll do
Build and manage campaigns in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and YouTube/Demand Gen
Set up tracking: pixels, Conversions API, Google tag / GA4, LinkedIn Insight Tag
Define audiences (search intent, lookalikes, retargeting, job-title/company targeting on LinkedIn)
Test creatives and offers; work with design/copy or produce easy ads yourself
Optimize for CPA, ROAS, pipeline quality, or other agreed KPIs
Report weekly/monthly with transparent recommendations, not just screenshots
Stay current on platform policy and algorithm changes





Qualifications

Must-haves
[2–5]+ years hands-on paid media, not just organic social
Proven work in at least 3 of these 4: Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads
Case studies with real numbers (spend managed, CPA/ROAS, before vs after)
Comfortable with GA4 and conversion tracking
Strong written English for ads, landing-page briefs, and reports

Nice-to-haves
Google Ads certifications (Search + Video/YouTube + Measurement)
Meta Blueprint Media Buying Qualified
LinkedIn Advertising / Marketing Labs certification
Experience in our industry: [ecom / B2B SaaS / local services / etc.]
Tools: Looker Studio, Triple Whale, Hyros, Supermetrics, or similar

📌 Multi Channel Ad Expert Google Facebook Instagram Linkedin Toronto
🏢 Minera Virray
📍 Toronto