Lead digital marketing performance and optimization at Sun Life, guiding analytics efforts in a hybrid mode. Your expertise will shape data-driven strategies and insights across various digital channels.

As the Director, Global Digital Marketing Performance & Optimization, you will report to the AVP and oversee enterprise-wide digital analytics initiatives. This senior role demands a focus on strategic KPIs, optimization of engagement metrics, and establishing comprehensive analytics frameworks to drive business intelligence.

Key Responsibilities:
• Develop digital marketing measurement strategies aligned with objectives
• Establish KPIs and metrics across multiple digital channels
• Identify optimization opportunities to enhance conversion rates




• Lead data remediation for improved analytics quality
• Create dashboards for reporting across marketing touchpoints

Requirements:
• Bachelor's degree in Business, Data Science, or related field
• 5+ years of experience in digital analytics and business intelligence
• Proven leadership experience managing teams of 3+ people
• Proficiency with analytics platforms like Adobe Analytics
• Exceptional communication and storytelling skills

Elevate digital marketing performance with your strategic vision and leadership at Sun Life.
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📌 Director of Digital Marketing Analytics at Sun Life (Ontario)
🏢 Sun Life
📍 Ontario