The Senior Manager, Marketing Automation is a strategic, highly analytical, and results-driven individual that will lead the planning, execution, and optimization of advanced email marketing and automation programs supporting both B2B and B2C audiences. The Senior Marketing Automation Manager, in conjunction with marketing leaders, plans the enterprise strategy and execution model for marketing automation, serving as a key advisor to leadership, with a strong focus on strategic planning and maximizing the MarTech stack to deliver highly personalized, relevant, and compliant customer communications. This is a hands-on leadership role responsible for both defining and executing complex marketing automation solutions.

The role partners closely with Marketing, Sales, Servicing, IT, and external vendors to ensure marketing automation initiatives are aligned with business objectives and integrated across digital channels. This role is responsible for defining automation strategy, overseeing campaign execution, and using data and insights to continuously improve performance.

In addition to strategy, this role leads and mentors marketing automation specialists, establishes best practices and standards, and ensures all automation programs are delivered at scale, on time, and in compliance with brand, privacy, and regulatory requirements.

Marketing Automation Strategy & Architecture

Act as the organizational Subject Matter Expert for journey orchestration, multi-channel automation, and advanced Marketing Cloud architecture

Translate enterprise business objectives into scalable, automated campaign ecosystems across email, SMS, and emerging digital channels

Identify and lead high-impact automation opportunities that improve personalization, customer experience, conversion, and operational efficiency

Assess and apply AI and machine learning capabilities whenever possible, to enable predictive insights, optimization, and next-best-action strategies

Plan future roadmaps for Automations

Campaign Planning & Operational Excellence

Lead the design, deployment, and optimization of complex and triggered automation journeys

Define & implement advanced segmentation, energetic content, preference management, and cross-channel activation strategies

Establish the automation reporting framework, delivering actionable insights into campaign performance, lead generation, behavioral trends, and conversion drivers

Ensure platform stability, business continuity, and overall Marketing Cloud health

Establish standardized processes, deployment frameworks, QA protocols, and documentation across the automation team

Oversee testing strategies to ensure accuracy of code, data, journeys, and campaign execution

Maintain up-to-date technical documentation and enable knowledge sharing within team

MarTech Ecosystem & Vendor Management

Evaluate, recommend, and manage marketing technology solutions across Salesforce Marketing Cloud and complementary platforms

Partner with vendors and internal technology teams to design secure, scalable integrations, APIs,



and data flows

Own vendor relationships, contract SLAs, and performance reviews to ensure the MarTech stack remains innovative, reliable, and cost-effective (provide build vs buy recommendations)

Provide clear communication on technical options, risks, and trade-offs to executives and stakeholders

Stakeholder Partnership

Serve as an advisor to Marketing Head, Directors, and senior stakeholders, aligning automation initiatives to business roadmaps

Collaborate closely with Marketing Operations, SFReporting, Business Teams and Project teams to identify expansion opportunities

Manage and prioritize multiple enterprise-wide relationships, acting as both primary and secondary escalation point

Deliver regular status updates, summaries, and strategic recommendations to stakeholders

Data, Analytics & Integration

Lead the automation of data flows between enterprise databases and Salesforce Marketing Cloud, ensuring accuracy, timeliness, and compliance

Continuously analyze campaign performance and implement data-driven enhancements to drive business decisions

Conduct audits, diagnostics, and performance reviews to identify optimization/efficiency

Setup proactive and automated reporting of campaigns

Governance, Compliance & Standards

Enforce brand, legal, and regulatory compliance standards (CAN-SPAM, GDPR, privacy, consent management) across all channels

Drive continuous process improvement to increase delivery throughput and quality

Establish and adopt channel and automation best practices aligned to industry standards

People Leadership & Capability Building

Lead, mentor, and develop a high-performing marketing automation team

Provide strategic direction, coaching, and hands-on guidance for consistent & accurate delivery

Build scalable team capabilities through training and documentation

What You Bring To The Team

7+ years of tactical, hands-on experience in email marketing and marketing automation

Proven experience with Salesforce Marketing Cloud is required, including Automation Studio, Journey Builder, Email Studio, dynamic content, and CloudPages

Experience with using AMPscript, SQL Query, HTML, CSS, and SFMC APIs

Experience with integrating Marketing with Salesforce to push/pull data

Translating technical capabilities into compelling customer value

Working independently in fast-paced environments with a bias for action

Strong knowledge of best practices for email deployment practices, data, analytics, segmentation, list management, dynamic content, testing methodologies, deliverability, etc.

Understanding of email marketing operations, technology, platforms,



databases and email architecture

Proficient data management, excellent data analysis, problem-solving and troubleshooting skills

Advanced knowledge of Excel to provide accurate and meaningful analytics on all email marketing campaigns and ad hoc email deployments; hands‑on familiarity with analytics tools (e.g. Google Analytics)

Effective planning and project management skills

Knowledge of the mortgage industry and mortgage brokering in Canada would be an asset

Experience in financial services, insurance, investments, or related field

Understands email regulations and privacy rules with a solid understanding of Canada’s Anti‑Spam Legislation (CASL)

Experience using Marketing Cloud

Experience using Salesforce

Experience using Constant Contact, Pardot, and CVENT would be an asset

Experience with CMS, Google analytics or CDP preferred

Solid experience with survey tools: use, integration with Salesforce, landing pages, and complex results analysis

Strong internet, Excel, email, and electronic document management skills

Understanding of Canada’s Anti‑Spam Legislation (CASL)

Analytical and problem-solving skills

Excited about data and finding useful nuggets of information to make smart marketing decisions

Experience running and optimizing large scale marketing campaigns

Knowledge of professional communications and marketing principles

Ability to maintain confidentiality on all sensitive matters

Enthusiastic, creative, and experienced in working effectively in a team-oriented, collaborative environment

Strong attention to detail

Ability to interact with a wide range of internal and external contacts

Strong oral and written communication skills

Excellent organizational and time-management skills

Ability to multi-task in a fast-paced environment

Self-driven, motivated with the ability to work independently and in a team environment

Carries out duties with integrity and takes responsibility for actions

Desire to learn and succeed

Ability to handle multiple tasks with tight deadlines

Knowledge of HTML, AMPscript & SQL an asset

Well organized and able to track and manage projects on time and efficiently

Organizational, analytical, and problem-solving skills

Self-driven, extremely motivated, and takes initiative

Comfortable working with a team in a fast-paced environment, able to prioritize/meet deadlines within specific time constraints

A team player, this position works closely with the entire marketing team and many internal partners

Well organized and be able to track and manage projects on time and efficiently

Ability to manage email technology vendor

Experience managing a team

University Degree in marketing, computer science or related field

Position #: req2256

Employment Status: Permanent Full Time

Number Of Openings: 1

Department: Corporate Services

Internal Job Title: Sr. Manager Marketing Automations

Salary Range: $90,000 - $100,000

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📌 Sr. Manager Marketing Automations (Ontario)
🏢 MCAP
📍 Ontario