We are looking for a Demand Generation Manager to lead CRM, demand generation, and digital marketing initiatives that support business growth across our home appliance products and services.

This role has a robust focus on CRM strategy and hands-on execution , including customer segmentation, lead management, campaign development, database growth, and optimization. The position will also lead cross-functional marketing projects and support strategic business initiatives in collaboration with, Service, E-Commerce, and other key stakeholders

What You’ll Do

Develop and execute CRM strategies that support customer engagement, lead generation, retention, and business growth.

Manage CRM campaigns, customer segmentation, database initiatives, and lifecycle communications.

Develop and execute demand and lead generation programs.

Plan and manage multi-channel digital marketing campaigns.

Use customer and campaign data to identify opportunities and improve performance.

Lead cross-functional projects from planning through execution, managing timelines, stakeholders, deliverables, and dependencies.

Partner closely with Marketing, E-Commerce, Service, and other business teams.

Track KPIs and translate campaign and CRM performance into actionable insights.

Support the Out of Warranty business initiative in collaboration with the Service organization.

What You’ll Bring

Bachelor’s degree in Marketing, Business, Communications, or a related field.





3 to 5 years of relevant experience in CRM, demand generation, digital marketing, or a related marketing function.

Strong CRM experience, including both strategy and hands-on execution.

Experience with customer segmentation, lead/customer journeys, database management, and campaign optimization.

Strong project management experience , including managing cross-functional projects, stakeholders, timelines, and deliverables.

Formal project management certification, such as PMP, CAPM, PRINCE2, or equivalent, is considered an asset.

Experience with CRM systems, marketing automation platforms, and digital marketing tools.

Strong analytical skills with the ability to translate data into business insights.

Excellent organizational, communication, and stakeholder-management skills.

What We Offer

Competitive compensation package based on experience.

Annual incentive opportunity based on company and individual performance.

Employee discounts across our major appliance portfolio.

Employee and family support resources.

Opportunities for professional growth and development.

We appreciate the interest of all applicants. Only candidates selected to move forward in the recruitment process will be contacted.

GE Appliances Canada, a Mabe Company is committed to an inclusive and accessible recruitment process. Accommodations are available upon request throughout all stages of the selection process.

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📌 Demand Generation Manager (Ontario)
🏢 GE Appliances Canada, a Mabe
📍 Ontario