Role Overview

As Product Manager, you will own the business and tenant activation and product line usage end to end.

Your mandate is simple: turn more sign ups into active users, and more active users into habitual customers.

You will identify friction, design nudges, prioritize experiments, and work closely with engineering, growth, and ops to move key metrics. You will operate with imperfect data, competing priorities, and high velocity.

Your mission: increase conversion, accelerate activation, and build repeat usage loops that drive measurable business outcomes.

What You’ll Do

Activation & Conversion

Define and optimize the user and business onboarding journey across touchpoints

Identify friction in the funnel and design features and nudges that increase signup to activation conversion

Set and own key metrics (e.g., activation rate, time to first order, repeat order rate) and move them with measurable experiments

Lead rapid A/B tests, prototypes, and product experiments to validate hypotheses

Prioritize high-impact opportunities and ship small, iterative releases

Learn fast, adapt, and evolve product solutions based on results

Data-Driven Decision Making

Interpret user behavior data and imperfect signals to inform product direction

Define baseline metrics, build dashboards, and troubleshoot data quality challenges

Use product analytics and ML insights to guide prioritization and optimization

Cross-Functional Leadership

Partner with engineering, design, growth, and customer success to deliver solutions end to end

Translate product strategy into clear user stories, acceptance criteria, and deliverables

Represent the product vision to stakeholders and leadership with clarity and conviction

Communicate clearly on tradeoffs, results, and next steps

Use AI to move faster

Leverage AI to generate hypotheses,



analyze behavior patterns, and prioritize experiments

Build lightweight workflows that reduce manual analysis and increase product velocity

Continuously explore tools that accelerate shipping and insight generation

Work through ambiguity

Make decisions with incomplete or imperfect data

Balance short term wins with longer term product foundations

Navigate competing priorities across teams without losing focus on impact

What You Bring

You thrive in fast moving startup environments where ownership is real and expectations are high.

Must Haves

Proven track record of launching and iterating product experiences that improved key business metrics

Experience working in early-stage or scaling startups where shipping fast and prioritizing ruthlessly is the norm

Experience with marketplace or multi-sided platforms

Demonstrated track record of shipping quickly and improving core metrics

Bias toward action and comfort making decisions without perfect information

Solid analytical thinking and ability to work with messy or incomplete datasets

Experience in a scaling startup where processes are still being built

Bonus Points

Experience in marketplace, B2B2C, or multi sided platforms

Experience building habit forming products

Experience with analytics tools (e.g., Mixpanel/Amplitude/PostHog/GA) or SQL is a plus

Deep curiosity about AI and practical use of AI in day to day product work

What Success Looks Like (First 60 to 90 Days)

You have a clear view of the activation and usage funnel with baseline metrics

You have shipped multiple experiments that target signup conversion or first order rate

At least 1 key activation or usage KPI shows measurable improvement The team sees you as decisive, data informed, and execution focused

There is visible momentum in how quickly product ideas move from concept to production

📌 Technical Product Manager (Winnipeg)
🏢 Cubbi
📍 Winnipeg