Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands.

This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day.

Core Responsibilities Always-On Social Direction

Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms

Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive

Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it

Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift

Photography and Studio Direction

Direct the visual approach for product, lifestyle, and studio shoots built for social

Build moodboards, shot lists, and layout direction ahead of every shoot

Lead on-set creative direction alongside photographers and stylists

Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post

Social Campaign Direction

Set the visual direction for social campaigns from concept through delivery

Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels

Keep campaign and always-on content in the same visual language

Guide motion and short-form video direction for social, hands-on or directed

Content Systems and Oversight

Guide visual systems for social graphics, templates, and email design

Review and elevate layout, typography, hierarchy, and composition across everything that ships

Collaboration and Feedback

Work closely with the Creative Director, Designers, Photographers, Editors, and Social team





Give clear and decisive feedback that teams can execute quickly

Support pre-production and on-set creative when needed

Required Experience

5+ years as an Art Director or Senior Designer with ownership over visual direction

Strong experience working with CPG or DTC brands

Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed

Agency experience or equivalent fast-paced creative environment

Robust understanding of North American consumer brand aesthetics

Bonus Experience

Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals

Experience using Gen AI tools for concept exploration, visual references, or creative iteration

Familiarity with AI-assisted workflows in creative production

Tools

Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects

Figma

Ability to work independently with minimal oversight

What Makes Someone a Strong Fit

Strong visual taste and a real point of view on what good social looks like

Ability to move fast and make decisions without overthinking

Comfortable directing both a polished campaign and a same-week content drop

Agency-ready and execution-focused

Not a Fit

Portfolio-only or conceptual-only creatives

Slow or process-heavy operators

People who need constant direction

Compensation and Benefits

Salary: $80,000 to $90,000 CAD annually, based on experience and skill level

Performance-based growth opportunities

Paid vacation and statutory holidays

Hybrid work environment with in-person collaboration for shoots and key projects

Opportunity to work on high-impact creative for leading CPG and DTC brands

Creative ownership and visibility across major client accounts

Fast-moving agency environment with room for growth and expanded responsibility

📌 Art Director,Social & Content (Toronto)
🏢 Pophaus
📍 Toronto