Elevate customer journeys as the CRM Marketing Manager for Subscriptions at Rakuten Kobo. Drive retention, engagement, and personalization across email, SMS, and emerging channels.

Join Rakuten Kobo's CRM & Lifecycle Marketing team to oversee key customer journeys for Kobo Plus and Audiobooks. This role demands a data-driven approach to enhance customer acquisition, trial conversions, and lifetime value. Utilize customer insights to refine communications and improve experiences at all subscription stages.

Key Responsibilities: • Develop CRM strategies for onboarding, retention, and win-back • Optimize subscriber journeys using lifecycle marketing • Implement segmentation and personalization strategies • Collaborate with Analytics on customer behavior insights • Create compelling campaigns and perform post-campaign analysis

Requirements: • 3-5 years in CRM or lifecycle marketing • Proven experience with retention and engagement programs • Hands-on experience with email and push marketing • Robust project management and communication skills • Knowledge of marketing automation platforms

Contribute your expertise in lifecycle marketing and analytics to foster innovative experiences for Kobo subscribers.

📌 CRM Manager for Subscriptions at Kobo (Winnipeg)
🏢 Rakuten Kobo
📍 Winnipeg