- Develop content briefs and messaging hierarchy for paid marketing channels across all stages of the funnel - A/B test creative strategy to grow and convert audience segments and improve paid media creatives - Execute digital marketing campaigns, including ad uploads, creative updates, and content tracking - Conduct creative analysis and industry research to inform and optimize paid marketing strategies - Support end-to-end influencer processes, including identification, vetting, contracting, management, and performance reporting - Analyze marketing performance, update reports, and track key metrics - Partner with the agency on Google campaign execution, creative updates, and content delivery - Create cohesive paid marketing campaigns aligned with Casper’s brand standards and objectives - Participate in campaign ideation and prepare marketing briefs for paid channels - Manage multiple projects while maintaining creativity and attention to detail - Monitor content trends and develop innovative ideas aligned with targets - Support Content Marketing Production from development through execution - Report to the Senior Manager, Growth Marketing Requirements - Bachelor’s degree in Marketing, Business, or a related field - 2–4 years of experience in performance marketing - 2 years focused on paid social running Meta and TikTok - Proficiency in Meta, Meta Business Suite, TikTok, including Smart Plus and Search Campaigns, Google Search, Performance Max, Demand Gen,



and GA4 as an asset - Demonstrated success running influencer campaigns across Meta, YouTube, TikTok, and other platforms - Comfortable participating in photoshoots and video recordings - Experience managing ecommerce product feeds - Detail-oriented and organized; able to manage multiple tasks in a rapid-paced environment - Project management experience is an asset - Comfortable working with data to track performance and identify optimization opportunities - Understanding of e-commerce and its digital marketing landscape - Able to work independently and in a team environment Core Competencies Demonstrates expertise in developing and executing paid marketing campaigns across various platforms, with a strong focus on performance marketing and influencer management. Proficient in analyzing marketing performance and optimizing strategies to align with brand objectives. Highest-signal resume keywords - Performance Marketing - Paid Social Campaign Management - Influencer Campaign Execution - Data Analysis and Optimization - Project Management ATS Optimization Keywords Hard Skills - Content Brief Development - A/B Testing - Digital Marketing Campaign Execution - Creative Analysis - Ecommerce Product Feed Management Soft Skills - Detail-Oriented - Organized - Creative Thinking - Team Collaboration - Independent Work Industry Keywords - E-commerce - Digital Marketing - Influencer Marketing - Campaign Ideation - Content Marketing Tools & Technologies - Meta Business Suite - TikTok - Google Search - Performance Max - GA4

📌 Growth Marketing Specialist (Toronto)
🏢 Jobtailor
📍 Toronto