- Analyze the funnel end to end, from signup to conversion, using behavioral data to identify drop-off points in partnership with Ads and Lifecycle - Own audience strategy and messaging for each funnel stage, from the first ad impression through the paywall and renewal - Analyze product engagement data and recommend actions to Product and Marketing to increase adoption and retention - Design and run growth experiments with clear hypotheses, and communicate what the results do and do not prove - Partner with Product on onboarding, paywalls, and in-product education - Build audience playbooks for recent, high-value, and at-risk cohorts - Turn campaign, lifecycle, and product data into readouts and reports - Lead ad hoc go-to-market initiatives and campaign management Requirements - 3-5 years of experience in growth, product, or lifecycle marketing, or a related role - Strong understanding of funnels, cohorts, experiments, and metrics - Ability to interpret an analytics report and derive a specific hypothesis - Clear, concise writing skills and the ability to explain complex ideas simply across product surfaces and channels - Hands-on, autonomous working style,



with the ability to structure ambiguous problems and execute effectively - Curiosity about consumer behavior and empathy for different types of creators - Subscription experience is a plus - Passion for LANDR's mission - Hands-on music production experience and fluency in music technology are assets - Fluent written and spoken English Core Competencies Demonstrates expertise in growth marketing, with a strong focus on funnel analysis, audience strategy, and data-driven decision-making. Proficient in designing experiments and interpreting analytics to enhance product engagement and retention. Highest-signal resume keywords - Growth Marketing Experience - Funnel Analysis - Data Interpretation - Experiment Design - Audience Strategy Hard Skills - Funnel Analysis - Cohort Analysis - Metrics Interpretation - Growth Experimentation - Product Engagement Analysis Soft Skills - Clear Writing Skills - Curiosity About Consumer Behavior - Empathy for Creators - Autonomous Working Style Industry Keywords - Lifecycle Marketing - Subscription Experience - Campaign Management - Onboarding - Music Technology

📌 Growth Product Marketing Manager (Montreal)
🏢 Jobtailor
📍 Montreal