- Analyze the funnel end to end, from signup to conversion, using behavioral data to identify drop-off points in partnership with Ads and Lifecycle

- Own audience strategy and messaging for each funnel stage, from the first ad impression through the paywall and renewal

- Analyze product engagement data and recommend actions to Product and Marketing to increase adoption and retention

- Design and run growth experiments with explicit hypotheses, and communicate what the results do and do not prove

- Partner with Product on onboarding, paywalls, and in-product education

- Build audience playbooks for new, high-value, and at-risk cohorts

- Turn campaign, lifecycle, and product data into readouts and reports

- Lead ad hoc go-to-market initiatives and campaign management

Requirements

- 3-5 years of experience in growth, product, or lifecycle marketing, or a related role

- Strong understanding of funnels, cohorts, experiments, and metrics

- Ability to interpret an analytics report and derive a specific hypothesis

- Clear, concise writing skills and the ability to explain complex ideas simply across product surfaces and channels

- Hands-on, autonomous working style,



with the ability to structure ambiguous problems and execute effectively

- Curiosity about consumer behavior and empathy for different types of creators

- Subscription experience is a plus

- Passion for LANDR's mission

- Hands-on music production experience and fluency in music technology are assets

- Fluent written and spoken English

Core Competencies

Demonstrates expertise in growth marketing, with a strong focus on funnel analysis, audience strategy, and data-driven decision-making. Proficient in designing experiments and interpreting analytics to enhance product engagement and retention.

Highest-signal resume keywords

- Growth Marketing Experience

- Funnel Analysis

- Data Interpretation

- Experiment Design

- Audience Strategy

Hard Skills

- Funnel Analysis

- Cohort Analysis

- Metrics Interpretation

- Growth Experimentation

- Product Engagement Analysis

Soft Skills

- Clear Writing Skills

- Curiosity About Consumer Behavior

- Empathy for Creators

- Autonomous Working Style

Industry Keywords

- Lifecycle Marketing

- Subscription Experience

- Campaign Management

- Onboarding

- Music Technology

📌 Growth Product Marketing Manager (Montreal)
🏢 Jobtailor
📍 Montreal