Develop and maintain a consistent brand identity, voice, and market positioning

Ensure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materials

Manage relationships with external designers, agencies, printers, and other marketing partners

Develop and execute an annual marketing plan aligned with company growth objectives

Plan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channels

Create campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutions

Manage the marketing calendar, budgets, timelines, and deliverables

Coordinate joint marketing initiatives and funding with technology vendors and distribution partners

Develop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resources

Manage website content and coordinate updates to improve messaging, engagement, and lead conversion

Oversee the company's social media presence, especially LinkedIn

Support SEO, paid campaigns, and other digital marketing activities

Translate technical concepts into clear, business-focused messaging

Work with sales to define target markets, ideal customer profiles, and campaign priorities

Develop sales enablement materials and customer communications

Build campaigns that generate qualified leads and support pipeline growth

Track leads from source through conversion in the CRM

Support customer events, webinars, seminars, sponsorships, and strategic partnerships

Establish measurable marketing objectives and KPIs

Report on campaign performance, lead generation, conversion rates, engagement, and return on marketing investment

Use performance data to improve campaign targeting, messaging, and channel selection

Monitor competitors, market trends, and customer needs to identify opportunities

Requirements





Bachelor's degree or diploma in marketing, communications, business, or a related field

Five or more years of experience in marketing, brand management, or demand generation

Experience in B2B technology, managed services, cybersecurity, SaaS, or professional services is strongly preferred

Strong written communication, editing, storytelling, and presentation skills

Demonstrated experience managing digital campaigns, content programs, websites, social media, and events

Familiarity with CRM, email marketing, analytics, content management, and marketing automation platforms

Ability to manage multiple initiatives, stakeholders, budgets, and deadlines

Strong business judgment and the ability to work independently in a growing organization

Experience working with Microsoft or other technology vendor marketing programs is an asset

Core Competencies

Demonstrates expertise in developing and executing comprehensive marketing strategies, managing digital campaigns, and creating engaging content that drives brand awareness and lead generation. Proficient in utilizing analytics and performance data to optimize marketing efforts and achieve measurable objectives.

Highest-signal resume keywords

Digital Campaign Management

Content Development

B2B Technology Marketing

Brand Management

CRM and Marketing Automation

Market Research

ATS Optimization Keywords

Hard Skills

Marketing Strategy

Lead Generation

SEO

Email Marketing

Content Management

Data Analysis

Budget Management

KPI Development

Campaign Performance Reporting

Market Research

Soft Skills

Strong Written Communication

Storytelling

Presentation Skills

Business Judgment

Stakeholder Management

Industry Keywords

B2B

Managed Services

Cybersecurity

SaaS

Qualified Services

Brand Identity

Market Positioning

Digital Advertising

Social Media Management

Customer Engagement

Tools & Technologies

CRM Platforms

Email Marketing Tools

Analytics Software

Content Management Systems

Marketing Automation Platforms

📌 Marketing Brand Manager (Winnipeg)
🏢 Jobtailor
📍 Winnipeg