Responsibilities

- Analyze the performance of marketing initiatives, customer journeys, and acquisition channels.

- Assess the contribution of marketing campaigns and channels to business results.

- Conduct decision-support analyses to guide strategies, investments, and optimization priorities.

- Contribute to the evolution of attribution approaches and the understanding of customer journeys.

- Define metrics, success criteria, and analysis plans based on business objectives.

- Measure marketing experiments and formulate optimization recommendations.

- Produce and present analyses and recommendations to stakeholders.

- Leverage data from multiple sources to develop an integrated view of marketing performance.

- Ensure rigor in the use of data required for analyses, in collaboration with the teams concerned.

- Contribute to the continuous improvement of measurement and analytics practices.

Requirements

- University degree in marketing, analytics, business intelligence, statistics, economics, business administration, or a related field.

- Minimum of 3 years of experience in marketing performance analysis, digital analytics, attribution, or business intelligence applied to marketing.

- Experience analyzing campaigns, digital channels, and customer journeys.

- Solid knowledge of marketing performance, attribution,



key performance indicators, and ROI concepts.

- Proficiency with tools such as Google Analytics 4.

- Knowledge of experimentation methods, including A/B testing.

- Ability to interpret data and formulate business recommendations.

- Good understanding of marketing platforms and their performance data.

- Excellent analytical, synthesis, and communication skills, including the ability to explain complex concepts clearly.

- Experience in insurance, financial services, or a highly regulated industry is an asset.

- Fluency in French, both spoken and written.

- Working proficiency in English, both spoken and written.

Core Competencies

Demonstrates expertise in marketing performance analysis, including proficiency in Google Analytics 4 and A/B testing methodologies. Capable of interpreting complex data to provide actionable business recommendations and optimize marketing strategies.

Highest-signal resume keywords

- Marketing Performance Analysis

- Digital Analytics

- Attribution

- Google Analytics 4

- A/B Testing

Soft Skills

- Analytical Skills

- Synthesis Skills

- Communication Skills

Industry Keywords

- Insurance

- Financial Services

- Regulated Industry

Tools & Technologies

- Google Analytics 4

📌 Media Campaign Consultant (Montreal)
🏢 Jobtailor
📍 Montreal