This is an exciting prospect for a driven, commercially focused sales professional to make a real impact. You’ll take ownership of a defined region, identifying new business opportunities, strengthening client relationships, and delivering tailored solutions that create long-term value.

This role suits someone who thrives on building relationships, spotting opportunities, and closing deals, while working collaboratively with internal teams to deliver exceptional results.

This role will be based in an around West of England and Wales.

What You’ll Be Doing

Developing and executing strategic sales plans to drive regional growth

Building and nurturing strong client relationships across multiple sectors

Achieving and exceeding sales targets, contributing to overall business success

Identifying and converting new business opportunities

Conducting site surveys, product demonstrations, and customer trials

Delivering compelling, value-driven proposals and solutions

Monitoring sales performance, analysing data, and identifying areas for improvement

Managing and developing key accounts and stakeholder relationships

Tracking performance through tools such as Sales Tracker and budget reporting

Analysing market trends, competitor activity, and new opportunities

Developing accurate sales forecasts and collaborating with operations and finance

Establishing strategic partnerships to drive revenue growth

Negotiating agreements to create mutually beneficial outcomes

Working closely with marketing, product, and service teams to ensure aligned delivery

Supporting customer training and product development initiatives

Optimising the sales funnel and improving conversion rates

Proven experience in a sales role (mid-tier level), ideally within B2B environments

Experience selling to SMEs, owner-operated businesses, and larger organisations A strong track record of achieving and exceeding targets

Excellent communication, presentation, and negotiation skills

Strategic thinker with strong commercial awareness





Customer-focused with a consultative sales approach

Analytical mindset with a data-driven approach to decision-making

Innovative and proactive in identifying new business opportunities

Ability to collaborate effectively across cross-functional teams

Competitive salary

Private healthcare

21 + days annual leave plus bank holidays

Enhanced workplace pension scheme

Access to our discount and wellbeing portal, ICE Cube

Life assurance which is 2x annual salary

Bonus payment of £100.00 following 5 years’ service then an additional £25.00 for each subsequent year of service e.g. £125.00 following 6 years’ service

Holiday buy back scheme

About ICE

With over 50 years of experience, ICE is the UK’s largest independent provider of cleaning equipment. We manage thousands of sites across the UK in a wide variety of sectors including retail, healthcare, warehousing, manufacturing, distribution, and education. As well as supplying and servicing traditional cleaning equipment, we also have over a decade of experience in robotic floor cleaning machines.

We are not only committed to a greener future through our own ESG strategy, but we also place the utmost focus on ensuring we offer products and services to customers that support their own sustainability goals and commitments.

At ICE we strive to encourage personal development and career progression, offering on-the-job training as well as support for professional qualifications for our employees. We are a fast-growing business, and this position would suit someone who likes to hit the ground running and has a drive for success.

How we do it

But we’re still growing, and that’s why we need you.

ICE is an equal-opportunity employer, and we’re on a mission to foster a diverse & inclusive workplace. Individuals seeking employment at ICE are considered without regard to race, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law.

📌 Regional Business Development Manager (East) (Deep River)
🏢 ICE - Industrial Cleaning Equipment
📍 Deep River