- Initiate and manage digital marketing project delivery by creating creative briefs, gathering feedback and approvals, and distributing finished assets - Contribute to digital acquisition strategy across paid social, PPC, and display - Work with Google, Meta, Twitter, and Snapchat to ensure campaign best practices - Understand business objectives by product and market and tailor digital marketing strategy - Support Brand & Acquisition teams with asset ideation and creation for recent brand and digital campaigns - Collaborate with Business Intelligence, Promotions, Partnerships, and CRM teams to optimize acquisition and retention strategy - Interpret data using analytics and reporting tools and deliver analysis and recommendations - Evaluate campaign performance using analytical skills - Monitor competitor offerings and creative to guide paid digital strategy - Operate computers and other technological devices for extended periods Requirements - 3+ years of experience in digital marketing with a focus on growth marketing - Bachelor's Degree - Demonstrates an excess of attention to detail and meticulous organizational skills - Background in user acquisition and data-oriented experience in analytics tools such as Google Analytics - Experience executing paid digital campaigns on Google, Meta, Twitter, and Snapchat - Strong understanding of the digital marketing ecosystem, including advanced knowledge of display, video, programmatic, and CTV - Thorough understanding of the Sports, Sports Betting,



and iGaming landscapes - Ability to remain focused and multitask across several projects - Strong communication skills and ability to manage timelines and project priorities across internal teams - Flexibility with working hours and willingness to work evenings, weekends, and public holidays as required - Experience working in large organizations and coordinating with multiple departments and stakeholders - Good communication, analytics, project management, writing, and organizational skills - Proactively leverages data-driven insights - Lawfully eligible to work in Canada - Applicable employees must obtain and maintain required gaming licenses - Must comply with and support BetMGM's responsible gambling policies, procedures, and initiatives Core Competencies Demonstrates expertise in digital marketing project management, focusing on growth marketing strategies and data-driven insights. Proficient in executing paid digital campaigns across major platforms while ensuring compliance with industry regulations. Highest-signal resume keywords - Digital Marketing Project Management - Paid Digital Campaign Execution - Data Analysis and Reporting - User Acquisition Strategy - Knowledge of Sports and iGaming Landscapes Hard Skills - Digital Marketing - Growth Marketing - Analytics Tools - Google Analytics - PPC - Display Advertising - Programmatic Advertising - CTV - Campaign Performance Evaluation - Creative Brief Development Soft Skills - Attention to Detail - Organizational Skills - Communication Skills - Multitasking - Project Management Certifications & Qualifications - Bachelor's Degree - Gaming Licenses Industry Keywords - Digital Marketing Ecosystem - User Acquisition - Sports Betting - IGaming - Responsible Gambling Policies Tools & Technologies - Google - Meta - Twitter - Snapchat - Business Intelligence Tools - Reporting Tools

📌 Senior Digital Marketing Associate (Toronto)
🏢 Jobtailor
📍 Toronto