Drive innovative marketing strategies as the Global Marketing Executive for White Water in Richmond, Canada. Lead brand positioning, customer engagement, and demand generation for globally recognized products.

In this senior leadership role, the Vice President will shape and execute White Water's global marketing strategy across a diverse portfolio. You will foster collaboration with teams in sales, product, and operations to align marketing initiatives with commercial objectives.

This position emphasizes strategic thinking, market intelligence, and the development of high-performing marketing teams.

Key Responsibilities:

- Define and lead global marketing strategies for all brands
- Own White Water's value proposition across markets and segments




- Drive market intelligence through customer and competitor research
- Integrate sustainability into brand messaging and initiatives
- Lead a high-performing global marketing team with clear goals

Requirements:

- Bachelor's degree in Marketing or related field; MBA preferred
- 12–15+ years of progressive B2B marketing experience
- Proven ability to manage multi-brand portfolios
- Demonstrated success in demand generation and revenue growth
- Solid communication and leadership skills

Leverage your expertise in global marketing to enhance White Water's brand and drive business growth.

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📌 Global Marketing Executive at WhiteWater (Richmond)
🏢 WhiteWater
📍 Richmond