Lead the charge in data-driven audience strategies at Starcom Canada as the Audience Strategy Director. This role focuses on integrating analytical insights with strategic planning. Starcom's well-regarded team is searching for a leader with a strong background in digital strategy and audience insights. You will work collaboratively to develop actionable audience plans and drive client success across different platforms.

Experience in audience segmentation and a solid understanding of data are essential for this role. Key Responsibilities:

- Spearhead audience strategy across client engagements
- Craft client presentations with data-driven insights
- Discover new audience opportunities for campaign optimization
- Engage with analytics teams to execute measurement frameworks
- Support current business initiatives with compelling narratives Requirements:
- Bachelor's degree or equivalent professional experience
- 8-10+ years in audience and data strategy
- Expertise in programmatic and digital media platforms
- Strong knowledge of data analysis and reporting
- Excellent communication and leadership skills Shape audience strategy through data insights at Starcom and influence impactful campaigns for leading brands.

📌 Audience Strategy Director at Starcom Canada (Toronto)
🏢 Publicis Groupe
📍 Toronto