- Manage external partners responsible for SEO, GEO, and paid advertising campaigns
- Provide direction to agencies, assess their recommendations, and ensure implementation
- Coordinate timelines and deliverables between external partners and the internal team
- Monitor partner and channel performance, then adjust budget allocation accordingly
- Create and optimize landing pages and web pages
- Increase the visibility and traffic of the online store in French- and English-speaking markets
- Test channels and messaging that encourage individual purchases
- Write campaign content and develop email sequences
- Leverage a database of more than 40,000 contacts to generate qualified meetings
- Automate selected communications and tailor messaging to different audiences
- Integrate and optimize HubSpot, Airtable, GA4, and Google Tag Manager
- Analyze key performance indicators, historical data, and the performance of both B2B channels
- Propose solutions to increase qualified appointments toward a target of 30 per month
- Present results during weekly marketing and sales meetings and monthly reviews
- Align marketing activities with the sales team's priorities
- Participate in campaigns conducted with strategic distribution partners
Requirements
- Bachelor's degree or equivalent hands-on experience
- 5 to 7 years of marketing experience, with a flexible area of specialization
- Experience managing external partners or agencies
- Comfortable with systems: using them, optimizing them,
and exploring new ones
- Strong writing skills
- Ability to hold a professional conversation in English
- Strategic vision
- Team player
- Sense of responsibility
- Initiative
- Results-oriented mindset
- Versatility
- Solid organizational skills
- Adaptability
- Tech savvy
Core Competencies
Demonstrates expertise in managing external partners for SEO, GEO, and paid advertising campaigns while optimizing marketing strategies to increase visibility and traffic in both French and English-speaking markets. Proficient in leveraging tools like HubSpot and Google Analytics to analyze performance metrics and drive results-oriented marketing initiatives.