Role Mandate: The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution Core Responsibilities - Campaign Planning: Supports the brand team in developing the marketing brief, including - compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in - relevant past campaign data to advise best practices - Campaign Execution - Creative: Supports the brand team in coordinating with internal/external agency counterparts, and other partners for the review and - approval of creative; closely reviews creative against established brand guidelines, and - aggregates feedback provided by collaborators (e.g., Marketing and Division leadership) - Campaign Execution - Deployment: Coordinates campaign deployment, ensuring the launch - and execution aligns to campaign objectives; proactively monitors in-flight campaigns for - optimization opportunities, flags them to the team, and implements decisions; actions other - execution-related needs from the Division/Merchant teams, or local store operations, - as required - Optimization, Innovation & Best Practices: Contributes to the post-mortem process, including - working with partners to compile campaign performance report reports with key metrics, - participating in post-mortem discussions, and documenting findings - Campaign Metrics & Tracking: Supports budget planning, development and - monitoring/updating (including status reports); updates brand/project/KPI dashboards; - contributes to research,



analysis and reporting to inform campaign activity - Billing: Oversees management of budget control report, making sure campaigns are delivered in - full against the pplanned budget.

Also responsible for ensuring vendor invoices paid in a timely - manner We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances.

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Skills and Requirements Outcomes & KPIs - Delivering on day-to-day marketing activities, timeline management and plan execution - Accurate/up-to-date budget tracking and reporting - Successful execution of projects - Contribution to the achievement of campaign objectives Key Skills & Capabilities - Balancing delivery for multiple projects in a quick-paced environment - Brand communications, creative & media strategy (traditional and digital media) - Knowledge of general marketing strategy and business principles - Developing insights from data & analytics - Project management

📌 Brand Marketing Specialist (Toronto)
🏢 Insight Global
📍 Toronto