Drive product development with actionable insights as a Market Insights Specialist. This role requires data analysis and market research expertise while traveling across North America to attend industry events. As a Market Insights Specialist, you will identify market trends, customer needs, and opportunities for vehicle adaptation.
Your responsibilities include conducting surveys, gathering intelligence from trade shows, and collaborating with cross-functional teams to inform product strategies. You will utilize your analytical skills to refine offerings and influence decision-making. Key Responsibilities:
- Conduct research to uncover market gaps and opportunities
- Gather and analyze data from surveys and focus groups
- Collaborate with Innovation, Marketing, and Sales teams
- Develop reports to communicate insights effectively
- Attend industry events and trade shows for market intelligence
Requirements:
- Proficiency in data analysis tools and market research software
- Solid analytical skills with attention to detail
- Excellent communication skills for diverse audiences
- Ability to adapt in field research environments
- Experience collaborating across teams
Shape product innovation and business strategies through insightful research and effective communication in this dynamic role.