Brand Marketing Analyst - The Ordinary - Global We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. We are DECIEM, The Abnormal Beauty Company.

Reporting into the Director, Brand - Global of the Ordinary, the Brand Marketing Analyst - The Ordinary - Global will serve as the strategic bridge between consumer understanding, campaign performance, and brand planning. This role is responsible for generating actionable insights that shape campaign development, brand strategy, and business decision-making. This is a hybrid role, based three days on-site in our Toronto office.

Analyze and consolidate campaign, consumer, market, and brand data to uncover meaningful insights and opportunities for The Ordinary. Develop clear, actionable recommendations that connect data and consumer understanding to brand strategy and business decisions. Lead the development of a deeper understanding of The Ordinary consumer, including their behaviours, motivations, needs, perceptions, and evolving expectations.

Analyze campaign performance across multiple channels and markets, consolidating inputs from cross-functional teams to provide a holistic view of performance. Translate campaign results and consumer data into clear learnings and recommendations that inform future campaign planning and optimization.



Partner with Brand Managers to integrate data, research, and insights into campaign briefs, messaging, positioning, and overall brand strategy.

Lead the annual consumer insights study in partnership with external agencies, translating research findings into actionable opportunities for the Brand team. Identify and recommend new tools, approaches, and methodologies to strengthen how The Ordinary measures brand impact, understands consumers, and uses data to make decisions. Partner cross-functionally with Data & Insights, Digital, Social, CRM, E-Commerce, Product Marketing, Creative, and Regional teams to bring together diverse data and perspectives and turn them into strategic actions. 5+ years of experience in Brand Analytics, Marketing Analytics, Consumer Insights, or a related field, with strong quantitative and analytical capabilities ~ Strong understanding of brand building, marketing, and brand strategy, with the ability to connect data and analytics to broader business and consumer objectives ~ Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.



~Summer Friday’s - get off at 1pm all summer long! (A dog-friendly office (and lots of cute dogs to play with). ~ Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more. ~ Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning. ~ BUILDING GROWTH TO POWER GOOD Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global.

SUSTAINABILITY AND SOCIAL IMPACT DECIEM’s objective is to build growth and do valuable things while prioritizing people, animals, and the Earth. Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation. In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws.

📌 Marketing Analyst Support H/F (Toronto)
🏢 Deciem
📍 Toronto