Lead impactful campaign strategies for BMO Financial Group in Toronto. This hybrid role focuses on data-driven decision-making and customer segmentation across channels.
As the Manager of Campaign Strategy & Optimization, you will bridge Product Owners and Campaign Strategy teams. Your role requires strategic thinking and hands-on execution involving marketing strategy, customer lifecycle management, and data insights. Collaboration with cross-functional teams is essential to deliver targeted campaigns that drive engagement and product adoption.
Key Responsibilities:
• Develop actionable contact plans based on campaign strategies
• Define audience targeting rules aligned with business goals
• Design multi-channel campaign strategies for maximum outreach




• Analyze campaign performance metrics for continuous improvement
• Collaborate with teams to ensure clear, executable strategies
Requirements:
• 4–7 years in marketing or campaign strategy
• Proven experience with data-driven campaigns
• Robust cross-functional collaboration skills
• Analytical mindset for performance optimization
• Post-secondary degree in a relevant field
Elevate your career at BMO by driving strategic campaign initiatives that enhance customer experience and business performance.
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📌 Campaign Strategy Manager at BMO (Toronto)
🏢 Socket.dev
📍 Toronto