Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities. Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets.

Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes. Geotab is seeking an Sales Development Representative who will develop sales activity within their assigned segments/channels by presenting solutions to existing and prospective clients through outbound prospecting. As an Sales Development Representative, your key area of responsibility will be generating new business opportunities through proactive outreach including cold calling, email campaigns, and networking at trade shows.

You will need to work closely with Partner Account Managers (PAMs), Business Development Managers (BDMs), Sales Managers, and external partners/customers. To be successful in this role you will be a persistent self-starter with strong communication and interpersonal skills, capable of building and maintaining trust with potential clients. In addition, the successful candidate will have a strong technical aptitude, an entrepreneurial mindset, and the ability to articulate complex technical solutions and value propositions effectively.

Maintain comprehensive technical knowledge of Geotab’s offerings and effectively communicate the value proposition to prospects, acting as the subject matter expert (SME).



Initiate contact with prospective customers through various channels (outbound calls and lead submissions via live chat or website); Qualify prospects based on predefined BANT criteria to ensure they meet the target customer profile. Accurately assess prospect requirements, articulate relevant Geotab solutions, and schedule qualified appointments for Business Development Managers (BDMs).

Acquire and maintain an in-depth understanding of Geotab products, target fleet applications, and the business objectives of potential customers and partners. Collaborate with the Sales Managers/PAMs/BDMs to proactively manage the number of partners/customers in the pipeline in order to meet or exceed sales goals. Participate in sales and channel development strategies to assist the company in optimizing information related to the industry and customer needs.

Maintain up-to-date knowledge of all Geotab products, marketplace products, technology platforms and industry trends that impact the appropriate channel/network. Assist in the creation of outbound messaging which will be used to effectively communicate with prospects using a tool such as Salesloft. Attend and support industry trade shows and support Geotab global strategic initiatives. 2–3 years of experience in technical sales, with proven experience in outbound outreach using sales engagement tools such as Salesloft or Outreach. ~ Post-Secondary Diploma/Degree in Business, Commerce, Engineering, Computer Science, or a related field (or equivalent combination of education and work experience). ~ Understanding of fleet management, telematics, or channel sales models is preferred. ~ Strong technical and business aptitude with the ability to translate software/hardware solutions to meet customer requirements.



~ Demonstrated proficiency with CRM tools (Salesforce) and Google Suite for business (Sheets, Docs, Slides). ~ Excellent verbal and written communication skills, including comfort with phone outreach, presentations, training, and precise technical documentation. ~ This posting is for an existing vacancy.

Home office reimbursement program Baby bonus & parental leave top up program Online learning and networking opportunities Competitive medical and dental advantages Retirement savings program *The above are offered to full-time permanent employees only At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working.

We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology! We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business.

We believe that success happens where new ideas can flourish – in an workplace that is rich in diversity and a place where people from various backgrounds can work together. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes.

If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at [email protected] also includes equity with other team members and alignment with local market data. 60,500—$74,800 CAD #

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