We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism.

Lilly

Canada is currently looking for a Senior Digital Marketing Manager to support its objectives in Immunology, specifically across Gastroenterology and Rheumatology.

The Digital Marketing

Manager leads the planning, execution, and optimization of omnichannel digital marketing campaigns across HCP and consumer audiences. This role drives brand awareness, customer engagement, and revenue growth by leveraging data-driven insights, emerging digital platforms, and integrated marketing strategies. The position ensures alignment with organizational objectives, Canadian regulatory standards (Health Canada, PAAB), and corporate governance.

This role is eligible for additional forms of compensation, such as participation in the Lilly Bonus Program. Develop and execute omnichannel digital marketing strategies across HCP and consumer segments Plan and manage DTC campaigns: paid search, display, programmatic, video, social, and email Drive innovation by piloting emerging platforms and marketing technologies Monitor campaign performance, consumer behaviour trends, and competitive insights Manage resource allocation and a defined marketing budget with ROI evaluation and reporting Ensure timely,



cost-efficient execution of marketing programmes Oversight of a virtual sales professional Ensure all initiatives align with Health Canada, PAAB, and ASC advertising standards Adhere to PIPEDA and CASL requirements for digital communications Complete all company-based and job-related training within required timelines 3-5 years of digital/omnichannel marketing experience ~ Strong data analysis skills with proficiency in Google Analytics, Adobe Analytics, or similar platforms ~ Excellent written and verbal communication skills (English required) ~ Demonstrated ability to manage multiple projects in deadline-driven environments ~ Knowledge of Canadian advertising regulations (PAAB, ASC, Health Canada) ~ Experience with CRM platforms (Salesforce, HubSpot, or Veeva) MBA or graduate certificate in Digital Marketing Bilingual proficiency (English/French) greatly preferred Experience in the pharmaceutical, biotech, or healthcare sector in Canada Lillydoes not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status. Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance).

In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; flexible benefits (if applicable) life insurance and death perks; employee assistance program, fitness benefits, and employee clubs and activities).

📌 Senior Digital Marketing Manager, Immunology (Toronto)
🏢 Eli Lilly
📍 Toronto