Responsibilities - Plan and manage paid acquisition campaigns across Fintel Connect’s priority channels - Develop audience targeting and channel recommendations based on the ICP and commercial priorities - Manage campaigns from planning through optimization, focusing on qualified demand and pipeline contribution - Test audiences, messaging, offers, creative and landing pages to improve performance - Review channel performance and recommend where to scale, optimize or adjust investment - Partner with Content and Design on campaign creative and messaging - Turn GTM priorities into demand-generation campaigns for priority audiences and accounts - Build campaign plans defining the audience, buyer needs, offer, channels, and success measures - Support and execute account-based marketing initiatives in partnership with Sales - Coordinate campaigns across paid, email, content, events, partnerships, and other relevant channels - Identify opportunities to reach and engage priority audiences and accounts - Track campaign performance, lead quality and pipeline contribution - Partner with Marketing Operations to ensure programs are accurately tracked and measurable - Review performance across acquisition, conversion, lead quality and pipeline - Identify what is working, what could improve, and what should be tested next - Turn campaign data into practical recommendations and next steps - Build a consistent approach to testing and optimization across Growth Marketing programs - Build a repeatable paid acquisition engine targeting highest-priority audiences and accounts - Establish lifecycle and nurture journeys that progress engaged buyers toward Sales readiness - Improve conversion across campaign landing pages, CTAs and key Marketing journeys through structured experimentation - Establish campaign measurement and retrospective processes - Build a feedback loop with Sales around lead quality,



buyer signals and messaging - Increase qualified pipeline contribution from Marketing Requirements - 5+ years of B2B Marketing experience, ideally within SaaS, fintech, financial services, performance marketing or another B2B environment - Experience developing or executing B2B demand-generation programs - Experience planning and managing paid acquisition campaigns - Comfortable working with campaign data and using it to improve performance - Good understanding of audience targeting, segmentation, and the B2B buyer journey - Familiarity with CRM and Marketing automation platforms; HubSpot experience is an asset - Exposure to areas such as ABM, lifecycle marketing, or conversion optimization is helpful but not required - Comfortable working in a cooperative, hands-on Marketing team - Able to work independently while collaborating effectively with others - Strong communication, problem-solving, and organizational skills - Financial services, fintech or affiliate/partnership marketing experience are an asset Core Competencies Demonstrates expertise in planning and managing B2B paid acquisition campaigns, with a strong focus on audience targeting, demand generation, and performance optimization. Proficient in leveraging campaign data to drive strategic recommendations and enhance lead quality and pipeline contribution. Highest-signal resume keywords - B2B Marketing Experience - Paid Acquisition Campaign Management - Demand-Generation Program Execution - Audience Targeting and Segmentation - CRM and Marketing Automation Proficiency ATS Optimization Keywords Hard Skills - Campaign Planning - Performance Optimization - Conversion Optimization - Lifecycle Marketing - Data Analysis Soft Skills - Strong Communication - Problem-Solving - Organizational Skills - Collaboration Industry Keywords - SaaS - Fintech - Financial Services - Performance Marketing - Account-Based Marketing Tools & Technologies - HubSpot - CRM Platforms - Marketing Automation Platforms

📌 Senior Growth Marketer (Vancouver)
🏢 Jobtailor
📍 Vancouver