Who you are

- This is an ideal role for a PMM who thinks like a product person as much as a marketer, and wants direct, measurable influence on revenue. You know product-led growth, and you love to write

- 3+ years of product marketing or growth marketing. Bonus points for exposure to UX, content design, or technical writing

- Experience with product-led growth (PLG) motions

- Experience in fintech, startups, and/or the SMB space

- Strong experimentation skills — you can size, run, and call a test

- Strong writing skills – you’re a data-driven storyteller, skilled at crafting narratives that influence metrics

- Customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates

- We're looking for people who are relentless, curious, and care deeply about the work. You're encouraged to apply even if your experience doesn't perfectly match the -- your perspective and drive matter more

What the job involves

- We're looking for a Senior Product Marketing Manager, Product-Led Growth to join our fast-growing Product Marketing team. This is a PMM role with a clear line to revenue through usage-based pricing, at a company betting big on product-led growth as its next chapter

- Most of our customers never talk to a salesperson — they discover Relay's value on their own, inside the product. That means the product itself has to do the selling, and you'll be the one defining how it does: reading customer behavior, spotting the moments where value is obvious, and building the paths and incentives that turn that value into revenue

- You'll bring the go-to-market lens to product decisions on usage-based pricing — working closely with Product Management and Product Design to create Relay's path to monetization

- Own the monetization moments. Paywalls, upgrade prompts, plan comparison, and trial messaging. Make the case for paying when the value is most obvious, without eroding trust

- Bring the GTM lens to product decisions. You know the SMB owner,



the competitive set, and the value story. Push that understanding upstream into what gets built, not just how it's described. Partner closely with Product Management and Marketing to align strategy with market opportunity and growth potential

- Keep the story consistent. The ad, the pricing page, the first screen after signup, and the week-three lifecycle email should tell one story. You define the story and partner with Brand, Demand Gen, and Lifecycle to create a cohesive experience

- Lead customer and competitive insight. Understand user needs and market trends. Translate insight into positioning and messaging that stays consistent across the customer journey

- Run the experiments. Size the opportunity, write the variants, call the test, ship the winner, kill the loser. Partner with Data to instrument what matters and report honestly, including the losses

- Work inside a regulated product. Money movement, card spend, and balance thresholds carry real compliance obligations.

Bring

Legal and Compliance in early and treat their constraints as design inputs, not last-minute roadblocks

The application process

- Stage 1: A 30-minute Google Meet video call with a member of the Talent team

- Stage 2: A 60-minute Google Meet video call with the Head of Product Marketing

- Stage 3: A take-home case study followed by a 60-minute Google Meet video call with our team

- Stage 4: A 45-minute in-person interview with a member of the Leadership team

Benefits

- Market-competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary. Since 2023,



66%+ of employees have received salary increases, with multiple new team members joining just last year.

- Social connection: We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

- Personal and professional growth: Through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success. Even with more than half of our team joining in the last 12 months, almost 20% have received promotions in the last year alone.

- Parental leave with top-up: We offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive

- Comprehensive health benefits: Enjoy full health benefits from day one: no probation period required.

We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.

- Hybrid work environment: We value meaningful collaboration and connection at our Toronto office three days per week, with lunch, snacks, and beverages on us.

- Top-tier equipment: As a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.

- Flexible vacation and time off: Every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays.

- Dog-friendly space: Can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.

- Award-winning workplace: As a winner of CB Insights' Fintech 100, Deloitte Canada's Technology Fast 50, Forbes Fintech 50, and the CIX Top 10 Growth Award, Relay is a recognized innovative and high-growth company.

📌 Senior Product Marketing Manager (Toronto)
🏢 Relay
📍 Toronto