Elevate growth and customer retention at Directive Consulting as a Lifecycle Marketing Lead! Focus on building cutting-edge strategies that convert prospects into long-term clients across diverse business models. We are looking for a hands-on Associate Director of Lifecycle Marketing to establish and expand our practice.

You'll take charge of creating and implementing effective lifecycle marketing strategies across eCommerce and SaaS clients, guiding them to optimize their growth. Successful candidates will thrive on collaboration, creativity, and strategic execution within a energetic team. Key Responsibilities:
Establish lifecycle marketing frameworks tailored to client needs
Design comprehensive customer journey pathways




Develop targeted segmentation and targeting strategies
Prioritize improvements in existing lifecycle practices
Implement measurement systems tying actions to business metrics

Requirements:
6+ years in Lifecycle Marketing or CRM disciplines
Experience in both B2B and eCommerce sectors
Proven ability to create lifecycle programs from scratch
Familiarity with marketing automation platforms
Robust client-facing communication skills

Make an impact and help shape the future of marketing at Directive through your expertise in lifecycle strategies.

📌 Lifecycle Marketing Lead Role At Directive Calgary (Canada)
🏢 Directive
📍 Canada