Directive Consulting is a performance marketing agency for SaaS and tech companies that delivers paid media, SEO, CRO, and video services using a proprietary “Customer Generation” methodology focused on SQLs and customers rather than MQLs.The Paid Strategist (internally Senior Account Strategist, Paid Media) is a client‑facing role responsible for day‑to‑day client deliverables, creating custom client strategies, and communicating with clients and internal stakeholders on paid media execution. In this role you will gain experience building high‑performing paid strategies for enterprise SaaS businesses.Roles & ResponsibilitiesOversee and lead a collection of paid media accountsServe as direct support to client contactsWeekly communication with vendors or operational partners to align on tasks, quality, and improvementsDrive referrals via client relationships and skilled networkBuild strategies for clients each quarterCreate, maintain and optimize budgets for paid media campaigns across multiple channelsDeeply understand client positioning and unique value propositionsConfirm lead routing accuracy within a CRMUnderstand the value of programmatic campaignsResponsible for personal productivity and utilizationWork directly with Associate Director to ensure internal and client goals are metExecute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, LinkedIn Ads, focusing on keyword research, ad copywriting, audience targeting and maximizing ROIWhat You Offer3+ years experience working at a performance/digital marketing agencyExperience working specifically with B2B SaaS/tech clients in an agency settingDeep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.)Proficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign ManagerStrong understanding of PPC principles, including keyword research, ad copywriting, bid management,



and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisionsDrive results and measure via OKRProven and measurable success with mid‑market or enterprise accountsUnique perspective on driving value for SaaSTranslate and articulate strategy and tell stories with dataCompetitive and curious mindset; true problem‑solverLive on the cutting edge of the industry, continually looking for growth opportunities and sharing insightsOrganize, prioritize and manage multiple projects simultaneouslyQuality‑obsessed and not lost your soul for advertisingDriven to stay ahead of industry trends, including learning how AI and automation enhance marketing and operationsTravel to visit clients approximately once per year per client or as neededWhat Success Looks LikeEmbed core values through every interaction, internally and externallyEffectively manage approximately five mid‑tier and enterprise accountsMeet and exceed department OKRs such as client growth and goal attainmentBuild client trust and relationships that create consistent renewalsCross‑sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making relative to strategic direction for accountsWhat We OfferWe have a set living wage at DirectiveMedical, dental, vision plans, disability and life insurance coverage that fit your lifestyle; 100% employer‑paid planfor you and 50% contribution for dependentsMental – Access to certified therapists through Spring Health,



membership to HeadspacePhysical – GympassTime Off – Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed Dec 24 – Jan 1), paid parental leaveFinancial – Traditional and Roth 401(k) with a 3% company matchBonus – Annual bonus based on tenure, scaling in total amount over timeAnnual anniversary trip with peers and executive leadership for fun and entertainment!Work Environment RequirementsAs a remote‑first company you may work from anywhere in the US, with the option to use our state‑of‑the‑art office in Irvine, California. Some positions may accommodate global locations (Canada, UK, Australia) if you are authorized to work in that country. You will primarily collaborate via virtual meetings (Zoom) and Slack.This role operates 100% virtually from your home office. You will need a laptop (PC or Mac), software platforms and other office productivity tools. You must remain stationary for extended periods, interpret written and/or verbal communication, have reliable internet access and a professional background.To perform this job successfully, you must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [email protected] Information / EEO StatementAt Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#J-18808-Ljbffr

📌 Paid Media Strategist (Remote Canada) - Remote (Boucherville)
🏢 Directive Consulting
📍 Boucherville