Lead impactful campaign strategies for BMO Financial Group in Toronto. This hybrid role focuses on data-driven decision-making and customer segmentation across channels.
As the Manager of Campaign Strategy & Optimization, you will bridge Product Owners and Campaign Strategy teams. Your role requires strategic thinking and hands-on execution involving marketing strategy, customer lifecycle management, and data insights. Collaboration with cross-functional teams is essential to deliver targeted campaigns that drive engagement and product adoption.
Key Responsibilities:
• Develop actionable contact plans based on campaign strategies • Define audience targeting rules aligned with business goals • Design multi-channel campaign strategies for maximum outreach • Analyze campaign performance metrics for continuous improvement • Collaborate with teams to ensure clear, executable strategies
Requirements: • 4–7 years in marketing or campaign strategy • Proven experience with data-driven campaigns • Robust cross-functional collaboration skills • Analytical mindset for performance optimization • Post-secondary degree in a relevant field
Elevate your career at BMO by driving strategic campaign initiatives that enhance customer experience and business performance. #J-18808-Ljbffr