Sr. Field Marketing Specialist

Toronto, Ontario (Onsite)

Schedule: 40 hours per week | 8 hours per day

Job Summary

The Sr. Field Marketing Specialist supports regional go-to-market teams by executing targeted marketing programs that drive pipeline creation, acceleration, and customer expansion. This role focuses on owning and delivering recurring virtual marketing initiatives and partnering cross-functionally to ensure strong program performance.

Responsibilities

- Own end-to-end execution of recurring virtual marketing programs, including weekly live demo series

- Manage program intake, timelines, and logistics using workflow tools

- Execute campaign communications and follow-up workflows within marketing automation platforms

- Build and pull Salesforce reports to track registration, attendance, and performance metrics

- Partner with Sales, Field Marketing Managers, and subject matter experts to coordinate content and delivery

- Track program expenses and maintain budget reporting in Excel

- Maintain updated program materials within sales enablement platforms

- Communicate program updates, timelines, and results to stakeholders

- Travel up to 5–10% as needed

Required Skills

- 3–5 years of B2B marketing experience (virtual events,



demand generation, or field marketing preferred)

- Experience owning and executing recurring virtual events, webinars, or demo programs

- Proficiency in Salesforce reporting

- Strong Excel skills for budget and expense tracking

- Experience with marketing automation platforms (e.g., Marketo)

- Experience with workflow tools (e.g., Smartsheet)

- Experience using a sales enablement platform (e.g., Highspot)

- Strong PowerPoint skills

- Ability to manage multiple priorities and meet deadlines

- Clear written and verbal communication skills

- Self-starter with strong ownership mindset

Preferred Skills

- Robust analytical mindset with comfort discussing data and reporting

- Understanding of customer audience segmentation

- Experience optimizing recurring webinar or demo programs

- Experience reviewing dashboards in Power BI or similar tools

- Ability to translate performance metrics into actionable improvements

- Strong storytelling and audience awareness skills

Education

- University/College degree or diploma in Business, Marketing, or related field (or equivalent experience)

📌 Sr. Field Marketing Specialist (Toronto)
🏢 HireTalent
📍 Toronto